Preparing for CCPA: What’s on the Horizon for Marketing Consent?
Marketing Consent | 6 min read
The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.
Marketing Consent | 6 min read
The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.
Best Practices | Event Industry Insights | 6 min read
If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.
Best Practices | Marketing Consent | Product | 6 min read
Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.
Product | 3 min read
On the heels of our new mobile app release, we’re excited to share new features that will enhance the user experience—both on the event floor and after the event. Read on to see what’s new.
Best Practices | Product | 9 min read
As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.
Best Practices | Event Marketing | 2 min read
Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.
Best Practices | Lead Capture | 9 min read
We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers.
Best Practices | ABM for Events | 6 min read
Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers a higher ROI than other marketing activities.
