Best Practices | Event Marketing | 2 min read
Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.
Best Practices | Lead Capture | 9 min read
We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers.
Best Practices | ABM for Events | 6 min read
Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers a higher ROI than other marketing activities.
Best Practices | Event Marketing | ABM for Events | 7 min read
If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go.
Best Practices | 6 min read
This article is a guest contribution from HubSpot, published with permission.
Lead scoring can be a critical tool to help your business automate its marketing process.
Lead Capture | Product | 2 min read
atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say that for the second year in a row, atEvent was the featured lead capture solution at INBOUND.
Best Practices | Lead Capture | 4 min read
This article is a guest contribution from HubSpot, published with permission.
If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows... and yet, HubSpot organized and sponsored the first-ever Inbound Marketing Summit a few years ago. Contradiction?
Best Practices | Lead Capture | 8 min read
First impressions are indeed “everything” but to say that second impressions are “nothing” is short-sighted, to say the least. The quality of your post-event follow-up will determine whether or not you’re able to continue a productive line of communication and win accounts.
