atEvent Blog

[Webinar Recap] Building Integrated Campaigns Centered on Events and Webinars

Best Practices | Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.

How to Make Your Event Lead Capture Work for You and Not Get in the Way

Best Practices | Lead Capture | 9 min read

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers.

3 Big Steps to Build a Data-Fueled ABM Strategy

Best Practices | ABM for Events | 6 min read

Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers a higher ROI than other marketing activities. 

How to Use ABM Tactics to Execute Best-in-Class Events

Best Practices | Event Marketing | ABM for Events | 7 min read

If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go. 

Are You Ready for Lead Scoring? Ask These 5 Questions First!

Best Practices | 6 min read

This article is a guest contribution from HubSpot, published with permission.

Lead scoring can be a critical tool to help your business automate its marketing process. 

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture | Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say that for the second year in a row, atEvent was the featured lead capture solution at INBOUND. 

Inbound Marketing at Events and Conferences - Contradiction or Opportunity?

Best Practices | Lead Capture | 4 min read

This article is a guest contribution from HubSpot, published with permission.

If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows... and yet, HubSpot organized and sponsored the first-ever Inbound Marketing Summit a few years ago. Contradiction?

How to Craft a Great Follow-Up Email for Event Leads

Best Practices | Lead Capture | 8 min read

First impressions are indeed “everything” but to say that second impressions are “nothing” is short-sighted, to say the least. The quality of your post-event follow-up will determine whether or not you’re able to continue a productive line of communication and win accounts.