--- title: In the Lead | Event Marketing Blog | atEvent | Amber Keller description: Senior Content Strategist --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) # Amber Keller Senior Content Strategist  | LinkedIn ![Amber Keller](https://blog.at-event.com/hubfs/amber_headshot.png) ## Articles by Amber Keller [![](https://blog.at-event.com/hubfs/AdobeStock_CatLady-1.jpeg)](https://blog.at-event.com/what-to-do-in-event-hiatus) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 20, 2020 ### [What to Do in the Event of an Event Hiatus](https://blog.at-event.com/what-to-do-in-event-hiatus) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) Right now might be the best time to move some of your backburner tasks to the front. [![](https://blog.at-event.com/hubfs/AdobeStock_Lemonade2-1.jpg)](https://blog.at-event.com/marketing-in-wake-of-covid-19) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 17, 2020 ### [Making Lemonade: Creativity in Marketing in the Wake of COVID-19](https://blog.at-event.com/marketing-in-wake-of-covid-19) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 3 min read They say necessity is the mother of invention and as marketers, we have always felt that crises ... [![Screen Shot 2019-11-21 at 4.07.34 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-21%20at%204.07.34%20PM.png)](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) By[Amber Keller](https://blog.at-event.com/author/amber-keller) November 26, 2019 ### [Why Customer Success Should Be at Your Next Event](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 6 min read If an event attracts your target audience, you can bet your existing customers are there too. Learn ... [![Screen Shot 2019-10-21 at 4.13.31 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-10-21%20at%204.13.31%20PM.png)](https://blog.at-event.com/how-to-make-lead-capture-work) By[Amber Keller](https://blog.at-event.com/author/amber-keller) October 22, 2019 ### [How to Make Your Event Lead Capture Work for You and Not Get in the Way](https://blog.at-event.com/how-to-make-lead-capture-work) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 9 min read We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty ... [![Screen Shot 2019-10-09 at 10.07.24 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-10-09%20at%2010.07.24%20AM.png)](https://blog.at-event.com/how-to-use-abm-tactics-to-execute-events) By[Amber Keller](https://blog.at-event.com/author/amber-keller) October 10, 2019 ### [How to Use ABM Tactics to Execute Best-in-Class Events](https://blog.at-event.com/how-to-use-abm-tactics-to-execute-events) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 7 min read If your end goal for your event is to drive more qualified leads to sales—and it should be—then ... [![](https://blog.at-event.com/hubfs/Screen%20Shot%202020-01-08%20at%209.34.24%20AM.png)](https://blog.at-event.com/connecting-event-abm-strategies) By[Amber Keller](https://blog.at-event.com/author/amber-keller) July 11, 2019 ### [\[New Resource\] Connecting Event and ABM Strategies](https://blog.at-event.com/connecting-event-abm-strategies) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially ... [![Blog-funnel-Artboard 1](https://blog.at-event.com/hubfs/Blog-funnel-Artboard%201.jpg)](https://blog.at-event.com/why-demand-unit-waterfall-matters) By[Amber Keller](https://blog.at-event.com/author/amber-keller) July 9, 2019 ### [Why Should Event Marketers Care About the Demand Unit Waterfall?](https://blog.at-event.com/why-demand-unit-waterfall-matters) [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 10 min read The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through ... ### Ready to see what **atEvent** can do for you? [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent-footer.png?width=130&height=132&name=logo-atevent-footer.png "atEvent")](https://at-event.com) [![Download atEvent in iTunes](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/icons/apple-app-store-badge.svg)](https://itunes.apple.com/us/app/atevent/id968079914?mt=8)[![Download atEvent in Google Play](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/icons/google-play-badge.png)](https://play.google.com/store/apps/details?id=com.ihi.atevent3&hl=en_US) atEvent integrates with: - [Hubspot](https://at-event.com/hubspot/) - [Marketo](https://at-event.com/marketo/) - [Eloqua](https://at-event.com/eloqua/) - [Salesforce](https://at-event.com/salesforce/) - [Salesforce Pardot](https://at-event.com/salesforce-pardot/) - [Sales](https://at-event.com/atevent-for-sales/) - [Marketing Ops](https://at-event.com/atevent-for-marketing/) - [Event Planners](https://at-event.com/atevent-for-planners/) - [Product](https://at-event.com/product/atevent-app/) - [Help Center](https://help.at-event.com/) - [GDPR](https://info.at-event.com/gdpr) - [About Us](https://at-event.com/about/) - [Join Our Team](https://atevent.breezy.hr/) - [Contact Us](https://at-event.com/contact-us/) [![LinkedIn](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/in.png)](https://www.linkedin.com/company/atevent) [![Facebook](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/fb.png)](https://www.facebook.com/atEvent-457247390989625/) [![Twitter](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/twitter.png)](https://twitter.com/at_event) © 2026 atEvent. All rights reserved. [**Privacy Policy**](https://at-event.com/privacy-policy/) | [**Terms of Use**](https://at-event.com/terms-of-use/) | 6111 Bollinger Canyon Road, Suite 555, San Ramon, CA 94583 | [**833 ATEVENT (283-8368)**](tel:1-833-283-8368) ![ih-footer-logo](https://info.ironhorse.io/hubfs/ih-footer-logo.svg) © 2023 Iron Horse. All rights reserved. [Privacy Policy](https://ironhorse.io/privacy-policy/)