| 3 min read
ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING
San Ramon, CA – March 25, 2019 – atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and prospects before, during, and after the events in a personalized way.