atEvent Blog

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

New atEvent Features: November 2019

Product | 3 min read

On the heels of our new mobile app release, we’re excited to share new features that will enhance the user experience—both on the event floor and after the event. Read on to see what’s new.

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices | Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture | Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say that for the second year in a row, atEvent was the featured lead capture solution at INBOUND. 

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

Product | 3 min read

ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING

San Ramon, CA – March 25, 2019  – atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and prospects before, during, and after the events in a personalized way.

atEvent Becomes a HubSpot Connect Certified Partner

Lead Capture | Product | 4 min read

ATEVENT BECOMES A HUBSPOT CONNECT CERTIFIED PARTNER

San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.