--- title: In the Lead | Event Marketing Blog | atEvent | Best Practices description: Best Practices | atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) / best-practices # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![](https://blog.at-event.com/hubfs/AdobeStock_CatLady-1.jpeg)](https://blog.at-event.com/what-to-do-in-event-hiatus) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 20, 2020 ### [What to Do in the Event of an Event Hiatus](https://blog.at-event.com/what-to-do-in-event-hiatus) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) Right now might be the best time to move some of your backburner tasks to the front. [![](https://blog.at-event.com/hubfs/AdobeStock_QuestionMark-1.jpeg)](https://blog.at-event.com/how-to-connect-when-you-cant) By[Ellen Smoley](https://blog.at-event.com/author/ellen-smoley) March 4, 2020 ### [How to Connect When You Can't](https://blog.at-event.com/how-to-connect-when-you-cant) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 4 min read In-person interactions are a critical component of the B2B sales process. Here’s how to build ... [![](https://blog.at-event.com/hubfs/Screen%20Shot%202020-01-27%20at%2010-08-00%20AM.png)](https://blog.at-event.com/must-have-event-lead-attributes) By[Ellen Smoley](https://blog.at-event.com/author/ellen-smoley) January 28, 2020 ### [Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without](https://blog.at-event.com/must-have-event-lead-attributes) [Best Practices](https://blog.at-event.com/tag/best-practices), [Product](https://blog.at-event.com/tag/product) | 5 min read If you’re using atEvent, there are two important actions taking place during your lead ... [![](https://blog.at-event.com/hubfs/Webinars-NavigatingGuide%20Resource%20Center%20(1).jpg)](https://blog.at-event.com/guide-to-ccpa-webinar-replay) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) January 7, 2020 ### [\[Webinar Recap\] A Digital Marketer's Guide to Navigating CCPA](https://blog.at-event.com/guide-to-ccpa-webinar-replay) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable ... [![Screen Shot 2019-11-21 at 4.07.34 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-21%20at%204.07.34%20PM.png)](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) By[Amber Keller](https://blog.at-event.com/author/amber-keller) November 26, 2019 ### [Why Customer Success Should Be at Your Next Event](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 6 min read If an event attracts your target audience, you can bet your existing customers are there too. Learn ... [![Screen Shot 2019-11-19 at 11.51.01 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-19%20at%2011.51.01%20AM.png)](https://blog.at-event.com/collecting-marketing-consent) By[Ellen Smoley](https://blog.at-event.com/author/ellen-smoley) November 20, 2019 ### [Marketer to Marketer: Collecting Marketing Consent](https://blog.at-event.com/collecting-marketing-consent) [Best Practices](https://blog.at-event.com/tag/best-practices), [Marketing Consent](https://blog.at-event.com/tag/marketing-consent), [Product](https://blog.at-event.com/tag/product) | 6 min read Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how ... [![Screen Shot 2019-11-05 at 10.19.40 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-05%20at%2010.19.40%20AM.png)](https://blog.at-event.com/narrowing-down-qualifying-questions) By[Ellen Smoley](https://blog.at-event.com/author/ellen-smoley) November 5, 2019 ### [Marketer to Marketer: Narrowing Down Qualifying Questions](https://blog.at-event.com/narrowing-down-qualifying-questions) [Best Practices](https://blog.at-event.com/tag/best-practices), [Product](https://blog.at-event.com/tag/product) | 9 min read As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales ... [![Webinars-BuildingIntegratedCampaigns (1)-1](https://blog.at-event.com/hubfs/Webinars-BuildingIntegratedCampaigns%20(1)-1.jpg)](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) October 22, 2019 ### [\[Webinar Recap\] Build Integrated Campaigns Around Events and Webinars](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 2 min read Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ... [Next](https://blog.at-event.com/tag/best-practices/page/2) ### Ready to see what **atEvent** can do for you? 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