Terran Benedict

Junior Copywriter
Terran Benedict

Articles by Terran Benedict

Demand Gen Report: Fuel Your Demand Gen Strategy with Events

Event Industry Insights, Event Marketing | 6 min read

New study underscores the continuing importance of events to demand gen strategies.

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices, Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable ...

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture, Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of ...

[Webinar Recap] Build Integrated Campaigns Around Events and Webinars

Best Practices, Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ...

3 Big Steps to Build a Data-Fueled ABM Strategy

Best Practices, ABM for Events | 6 min read

Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers ...

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture, Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say ...

How to Craft a Great Follow-Up Email for Event Leads

Best Practices, Lead Capture | 8 min read

First impressions are indeed “everything” but to say that second impressions are “nothing” is ...

How to Rock Your Pre-Event Email Strategy

Best Practices, Lead Capture | 9 min read

In 1969, the first message was sent from computer to computer, and since then email has stood the ...