Uzair Dada

CEO of atEvent
Uzair Dada

Articles by Uzair Dada

4 Forces Shaping Event Marketing in 2020

Event Industry Insights | Event Marketing | 7 min read

 

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.

Reframing How We Look at Events: How to Evaluate Performance

Best Practices | Event Analytics | Lead Capture | 5 min read

 

Data is King, and events are the castle. Each event your company attends or sponsors has numerous touch points that provide you with valuable data waiting to be tracked and used to inform your strategy.

5 Steps to Go from Analog to Integrated

Best Practices | Event Analytics | 7 min read

 

Within marketing strategies, events have always been excellent but also separate opportunities to generate awareness, capture leads, check out the competition, and strengthen relationships with existing customers. As a result, our valuable event leads don’t get the attention they deserve.

5 Event Marketing Opportunities from a CEO’s Perspective

Best Practices | Event Industry Insights | 6 min read

 

Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. Having been on both sides of the booth as the CEO of atEvent and a frequent attendee of trade shows, exhibitions, conferences, seminars and every other kind of event out there, I know there’s a lot to look forward to in the events space.

Your ABM Strategy Could Be Missing a Huge Piece of the Pie

ABM for Events | 5 min read

 

 

ITSMA reported that 85% of marketers that measured their ROI said their ABM outperformed other marketing investments, delivering higher returns. You may have already implemented it, but if your ABM strategy does not include events, it's incomplete and possibly ineffective.

Garbage In, Garbage Out: The Problem with Event Lead Capture

Best Practices | Event Analytics | Lead Capture | 6 min read

Digital marketing is data-driven and analyzing digital data is how a company optimizes its efforts. But what happens when the data you want is mixed in with a bunch of garbage data? The quick answer is that you get bad, untrustworthy metrics. The long answer is much more enlightening when it comes to common lead generation methods. The problem stems from lead capture habits that cause a ripple effect throughout all of your sales efforts and muck up your metrics.

GDPR & Data Privacy Take Center Stage at Events

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 3 min read

Data privacy has been trending in the media lately. From the scandal at Facebook to the enforcement of GDPR (General Data Protection Regulation), privacy is at the front of everyone’s mind. When everything from your shopping habits to your political affiliations is tracked online, it’s hard to deny that we have come to a turning point in the protection of our personal data—and citizens are feeling more empowered than ever to gain control of their personal information online.