Uzair Dada

Reframing How We Look at Events: How to Evaluate Performance

Best Practices, Event Analytics, Lead Capture | 5 min read

Data is King, and events are the castle. Each event your company attends or sponsors has numerous ...

5 Steps to Go from Analog to Integrated

Best Practices, Event Analytics | 7 min read

Within marketing strategies, events have always been excellent but also separate opportunities to ...

5 Event Marketing Opportunities from a CEO’s Perspective

Best Practices, Event Industry Insights | 6 min read

Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest ...

Your ABM Strategy Could Be Missing a Huge Piece of the Pie

ABM for Events | 5 min read

ITSMA reported that 85% of marketers that measured their ROI said their ABM outperformed other ...

Garbage In, Garbage Out: The Problem with Event Lead Capture

Best Practices, Event Analytics, Lead Capture | 7 min read

Digital marketing is data-driven and analyzing digital data is how a company optimizes its efforts. ...

GDPR & Data Privacy Take Center Stage at Events

Best Practices, Marketing Consent | 3 min read

From the scandal at Facebook to the enforcement of GDPR, privacy is at the front of everyone’s ...