Ellen Smoley

Ellen Smoley

Articles by Ellen Smoley

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices | Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I sought to learn about this year’s top industry trends, new industry learnings and hot topics. It was exciting to listen to thought leaders in the brand, marketing, and tech world. Traffic was great at the atEvent booth with lots of people stopping by to find out about our comprehensive event lead management platform. We were also the official lead management solution for Inbound18, so it was fun to see companies all over the expo floor capturing leads using atEvent. Here were some of the highlights from my experience at INBOUND 2018.