Ellen Smoley

Ellen Smoley

Articles by Ellen Smoley

How to Connect When You Can't

Best Practices, Event Marketing | 4 min read

In-person interactions are a critical component of the B2B sales process. Here’s how to build ...

Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without

Best Practices, Product | 5 min read

If you’re using atEvent, there are two important actions taking place during your lead ...

Marketer to Marketer: Collecting Marketing Consent

Best Practices, Marketing Consent, Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how ...

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices, Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales ...

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I ...