Ellen Smoley

Ellen Smoley

Articles by Ellen Smoley

How to Connect When You Can't

Best Practices | Event Marketing | 4 min read

In-person interactions are a critical component of the B2B sales process. Here’s how to build connections when live events aren’t an option.

Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without

Best Practices | Product | 5 min read

If you’re using atEvent, there are two important actions taking place during your lead qualification. The first is on the surface when your reps are interacting face-to-face with leads and asking qualifying questions that help determine their lead quality. The other, involves hidden fields.

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices | Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I sought to learn about this year’s top industry trends, new industry learnings and hot topics. Here were some of the highlights from my experience at INBOUND 2018.