atEvent Blog

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture, Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of ...

How to Make Your Event Lead Capture Work for You and Not Get in the Way

Best Practices, Lead Capture | 9 min read

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty ...

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture, Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say ...

Inbound Marketing at Events and Conferences - Contradiction or Opportunity?

Best Practices, Lead Capture | 4 min read

This article is a guest contribution from HubSpot, published with permission. If you've been ...

How to Craft a Great Follow-Up Email for Event Leads

Best Practices, Lead Capture | 8 min read

First impressions are indeed “everything” but to say that second impressions are “nothing” is ...

How to Rock Your Pre-Event Email Strategy

Best Practices, Lead Capture | 9 min read

In 1969, the first message was sent from computer to computer, and since then email has stood the ...

Getting the Most Out of Your Events Within Events

Best Practices, Lead Capture | 3 min read

Savvy B2B organizations are always looking for ways to accelerate the sales pipeline. One highly ...

Reframing How We Look at Events: How to Evaluate Performance

Best Practices, Event Analytics, Lead Capture | 5 min read

Data is King, and events are the castle. Each event your company attends or sponsors has numerous ...