atEvent Blog

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture | Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!

How to Make Your Event Lead Capture Work for You and Not Get in the Way

Best Practices | Lead Capture | 9 min read

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers.

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture | Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say that for the second year in a row, atEvent was the featured lead capture solution at INBOUND. 

Inbound Marketing at Events and Conferences - Contradiction or Opportunity?

Best Practices | Lead Capture | 4 min read

This article is a guest contribution from HubSpot, published with permission.

If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows... and yet, HubSpot organized and sponsored the first-ever Inbound Marketing Summit a few years ago. Contradiction?

How to Craft a Great Follow-Up Email for Event Leads

Best Practices | Lead Capture | 8 min read

First impressions are indeed “everything” but to say that second impressions are “nothing” is short-sighted, to say the least. The quality of your post-event follow-up will determine whether or not you’re able to continue a productive line of communication and win accounts.

How to Rock Your Pre-Event Email Strategy

Best Practices | Lead Capture | 9 min read

In 1969, the first message was sent from computer to computer, and since then email has stood the test of time, and is still considered one of the best customer communication channels. Face-to-face events provide crucial prospect interactions filled with explicit buyer signals, but the first opportunity you have to speak to your audience is usually through email before the event.

Getting the Most Out of Your Events Within Events

Best Practices | Lead Capture | 3 min read

Savvy B2B organizations are always looking for ways to accelerate the sales pipeline. One highly effective tactic is creating an event within an event, which could be a pre-event breakfast, a cocktail hour, or a demo or breakout session at a conference. These smaller events within events provide your sales team with vital face time with target accounts and other high-value prospects. 

Reframing How We Look at Events: How to Evaluate Performance

Best Practices | Event Analytics | Lead Capture | 5 min read

 

Data is King, and events are the castle. Each event your company attends or sponsors has numerous touch points that provide you with valuable data waiting to be tracked and used to inform your strategy.