atEvent Blog

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

Biggest Event Mistakes Businesses Can't Afford to make

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 5 min read

 

It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.

 

atEvent Central Is All-New and Better than Ever

Event Analytics | Marketing Consent | Lead Capture | ABM for Events | 2 min read

 

You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.

Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself:

Your To-Do List for the New California Consumer Privacy Act

Best Practices | Event Analytics | Marketing Consent | Lead Capture | Event Industry Insights | 8 min read

 

Just when you thought you understood everything you needed to about GDPR and consumer privacy policy the California Senate and Assembly unanimously approved the California Consumer Privacy Act of 2018 (CCPA). Now, you need to familiarize yourself with the changes and update your business procedures, otherwise, your company could be looking at some heavy penalties, possibly even a class action.

GDPR & Data Privacy Take Center Stage at Events

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 3 min read

Data privacy has been trending in the media lately. From the scandal at Facebook to the enforcement of GDPR (General Data Protection Regulation), privacy is at the front of everyone’s mind. When everything from your shopping habits to your political affiliations is tracked online, it’s hard to deny that we have come to a turning point in the protection of our personal data—and citizens are feeling more empowered than ever to gain control of their personal information online.