Marketing Consent | 6 min read
The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.
Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.
It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.
You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.
Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself:
From the scandal at Facebook to the enforcement of GDPR, privacy is at the front of everyone’s mind. When everything from your shopping habits to your political affiliations is tracked online, it’s hard to deny that we have come to a turning point in the protection of our personal data—and citizens are feeling more empowered than ever to gain control of their personal information online.