atEvent Blog

Demand Gen Report: Fuel Your Demand Gen Strategy with Events

Event Industry Insights, Event Marketing | 6 min read

New study underscores the continuing importance of events to demand gen strategies.

Making Lemonade: Creativity in Marketing in the Wake of COVID-19

Event Industry Insights, Event Marketing | 3 min read

They say necessity is the mother of invention and as marketers, we have always felt that crises ...

4 Forces Shaping Event Marketing in 2020

Event Industry Insights, Event Marketing | 7 min read

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ...

Why Customer Success Should Be at Your Next Event

Best Practices, Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn ...

4 Exciting Examples of VR/AR for Event Marketing

Lead Capture, Event Industry Insights | 5 min read

Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for ...

Event Trends That Will Change the Look of Events

Best Practices, Lead Capture, Event Industry Insights | 5 min read

One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors ...

5 Event Marketing Opportunities from a CEO’s Perspective

Best Practices, Event Industry Insights | 6 min read

Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest ...

Event Marketing Year-In-Review: What the Data Tells Us

Best Practices, Lead Capture, Event Industry Insights | 8 min read

Looking forward often requires we take a look back. With events budgeting is in full swing, and the ...