atEvent Blog

4 Forces Shaping Event Marketing in 2020

Event Industry Insights | Event Marketing | 7 min read

 

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.

Why Customer Success Should Be at Your Next Event

Best Practices | Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.

4 Exciting Examples of VR/AR for Event Marketing

Lead Capture | Event Industry Insights | 5 min read

 

Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using this technology to generate buzz and provide product information by engaging customers with compelling sensory experiences. But what’s the best way to use this technology to your advantage?

Event Trends That Will Change the Look of Events

Best Practices | Lead Capture | Event Industry Insights | 5 min read

 

One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention.

5 Event Marketing Opportunities from a CEO’s Perspective

Best Practices | Event Industry Insights | 6 min read

 

Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. Having been on both sides of the booth as the CEO of atEvent and a frequent attendee of trade shows, exhibitions, conferences, seminars and every other kind of event out there, I know there’s a lot to look forward to in the events space.

Event Marketing Year-In-Review: What the Data Tells Us

Best Practices | Lead Capture | Event Industry Insights | 8 min read

Looking forward often requires we take a look back. With events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing.

Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Lead Capture | Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I sought to learn about this year’s top industry trends, new industry learnings and hot topics. It was exciting to listen to thought leaders in the brand, marketing, and tech world. Traffic was great at the atEvent booth with lots of people stopping by to find out about our comprehensive event lead management platform. We were also the official lead management solution for Inbound18, so it was fun to see companies all over the expo floor capturing leads using atEvent. Here were some of the highlights from my experience at INBOUND 2018.