atEvent Blog

Small Event Ideas That Can Bring in Highly Engaged Leads

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


When it comes to event ROI, it’s not the number of leads you generate, but the number of high-quality leads. While you can’t beat national events for broad exposure, the Event Manager found that the vast majority of event organizers also plan seminars, workshops, dinners, focus groups, and trainings. Tying smaller events to your most profitable vertical or a regional audience can offer an opportunity to spend more time building relationships with a highly concentrated audience, while spending less budget.


Here are 3 ways to take advantage of small events for high-quality, engaged leads.

4 Exciting Examples of VR/AR for Event Marketing

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


Virtual reality (VR) and augmented reality (AR) have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using VR/AR technology to generate buzz, bring in leads, and provide product information by engaging customers and giving incredibly compelling sensory experiences. But what’s the best way to use this technology to your advantage? Here are creative ways companies can use this technology at their events to gather more leads, improve user experience and boost their marketing efforts.


Event Trends That Will Change the Look of Events in 2019 and Beyond

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention. As we continue to strut through 2019 here are 3 big event trends that could change the feel and functionality of events moving forward.


2019 Event Marketing Opportunities from a CEO’s Perspective

Best Practices | Event Industry Insights | 6 min read


We are in 2019 and event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. Having been on both sides of the booth as the CEO of atEvent and a frequent attendee of trade shows, exhibitions, conferences, seminars and every other kind of event out there, I know there’s a lot to look forward to in the events space this year. For savvy businesses, the new year brings new opportunities for growth and here’s what I predict will be the biggest event marketing challenges and opportunities in 2019.


2018 Event Marketing Year-In-Review: What the Data Tells Us About 2019

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

With 2019 right around the corner, events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing going into 2019. Scroll below to see the eye-opening data that will help your company make the big decisions regarding your budget, and plan your 2019 events strategy.


Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

In our recent webinar, Leveraging Event Data Throughout the Buyer’s Journey, 31% of attendees reported that they did not even have a post-event nurture strategy--a key component to realizing event ROI.

So, how do you go about creating a post-event strategy that works?

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I sought to learn about this year’s top industry trends, new industry learnings and hot topics. It was exciting to listen to thought leaders in the brand, marketing, and tech world. Traffic was great at the atEvent booth with lots of people stopping by to find out about our comprehensive event lead management platform. We were also the official lead management solution for Inbound18, so it was fun to see companies all over the expo floor capturing leads using atEvent. Here were some of the highlights from my experience at INBOUND 2018.

Your To-Do List for the New California Consumer Privacy Act

Best Practices | Event Analytics | Marketing Consent | Lead Capture | Event Industry Insights | 8 min read


Just when you thought you understood everything you needed to about GDPR and consumer privacy policy the California Senate and Assembly unanimously approved the California Consumer Privacy Act of 2018 (CCPA). Now, you need to familiarize yourself with the changes and update your business procedures, otherwise, your company could be looking at some heavy penalties, possibly even a class action.