Event Industry Insights | Event Marketing | 7 min read
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality.
Best Practices | Event Marketing
Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.
Lead Capture | Event Marketing | 5 min read
Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!
Best Practices | Event Marketing | 2 min read
Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.
Best Practices | Event Marketing | ABM for Events | 7 min read
If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go.
