Right now might be the best time to move some of your backburner tasks to the front.
They say necessity is the mother of invention and as marketers, we have always felt that crises beget creativity. Here are some of our favorite examples of how event organizers, exhibitors, and demand generators have been turning lemons into lemonade this past week.
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.
Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.
Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!
Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.
If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go.