atEvent Blog

4 Forces Shaping Event Marketing in 2020

Event Industry Insights | Event Marketing | 7 min read

 

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices | Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture | Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!

[Webinar Recap] Building Integrated Campaigns Centered on Events and Webinars

Best Practices | Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.

How to Use ABM Tactics to Execute Best-in-Class Events

Best Practices | Event Marketing | ABM for Events | 7 min read

If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go. 

Event Marketing Going Mobile

Event Industry Insights | Event Marketing | 2 min read

Did you know the average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps? Consider the facts as you're debating what areas of your event marketing strategies to prioritize.

Check-in Time at Events is Important

Event Industry Insights | Event Marketing | 2 min read

The average visit to a company's booth at an event lasts under two minutes in total. Here's how quickly the window of opportunity to turn a visitor into a customer can pass you by.

'Socially Awkward' marketers should pay up at events for better results

Lead Capture | Event Marketing

Nearly 50% of tradeshow and event attendees indicate that social media is their primary channel to research business decisions.