--- title: In the Lead | Event Marketing Blog | atEvent | Event Marketing description: Event Marketing | atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) / event-marketing # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![](https://blog.at-event.com/hubfs/AdobeStock_DemandGen-1.jpeg)](https://blog.at-event.com/report-fuel-demand-gen-with-events) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) March 30, 2020 ### [Demand Gen Report: Fuel Your Demand Gen Strategy with Events](https://blog.at-event.com/report-fuel-demand-gen-with-events) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 6 min read New study underscores the continuing importance of events to demand gen strategies. [![](https://blog.at-event.com/hubfs/AdobeStock_CatLady-1.jpeg)](https://blog.at-event.com/what-to-do-in-event-hiatus) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 20, 2020 ### [What to Do in the Event of an Event Hiatus](https://blog.at-event.com/what-to-do-in-event-hiatus) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) Right now might be the best time to move some of your backburner tasks to the front. [![](https://blog.at-event.com/hubfs/AdobeStock_Lemonade2-1.jpg)](https://blog.at-event.com/marketing-in-wake-of-covid-19) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 17, 2020 ### [Making Lemonade: Creativity in Marketing in the Wake of COVID-19](https://blog.at-event.com/marketing-in-wake-of-covid-19) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 3 min read They say necessity is the mother of invention and as marketers, we have always felt that crises ... [![](https://blog.at-event.com/hubfs/AdobeStock_QuestionMark-1.jpeg)](https://blog.at-event.com/how-to-connect-when-you-cant) By[Ellen Smoley](https://blog.at-event.com/author/ellen-smoley) March 4, 2020 ### [How to Connect When You Can't](https://blog.at-event.com/how-to-connect-when-you-cant) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 4 min read In-person interactions are a critical component of the B2B sales process. Here’s how to build ... [![](https://blog.at-event.com/hubfs/AdobeStock_285418240_sm.jpg)](https://blog.at-event.com/event-marketing-in-2020) By[Uzair Dada](https://blog.at-event.com/author/uzair-dada) January 22, 2020 ### [4 Forces Shaping Event Marketing in 2020](https://blog.at-event.com/event-marketing-in-2020) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 7 min read According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ... [![](https://blog.at-event.com/hubfs/Webinars-NavigatingGuide%20Resource%20Center%20(1).jpg)](https://blog.at-event.com/guide-to-ccpa-webinar-replay) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) January 7, 2020 ### [\[Webinar Recap\] A Digital Marketer's Guide to Navigating CCPA](https://blog.at-event.com/guide-to-ccpa-webinar-replay) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable ... [![AdobeStock_233379216](https://blog.at-event.com/hubfs/AdobeStock_Sad2.jpg)](https://blog.at-event.com/4-team-members-wish-lead-capture) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) December 11, 2019 ### [4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution](https://blog.at-event.com/4-team-members-wish-lead-capture) [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 5 min read Driving successful event outcomes requires a huge effort from your entire team, and each member of ... [![Webinars-BuildingIntegratedCampaigns (1)-1](https://blog.at-event.com/hubfs/Webinars-BuildingIntegratedCampaigns%20(1)-1.jpg)](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) October 22, 2019 ### [\[Webinar Recap\] Build Integrated Campaigns Around Events and Webinars](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 2 min read Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ... [Next](https://blog.at-event.com/tag/event-marketing/page/2) ### Ready to see what **atEvent** can do for you? 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