atEvent Blog

Demand Gen Report: Fuel Your Demand Gen Strategy with Events

Event Industry Insights, Event Marketing | 6 min read

New study underscores the continuing importance of events to demand gen strategies.

What to Do in the Event of an Event Hiatus

Best Practices, Event Marketing

Right now might be the best time to move some of your backburner tasks to the front.

Making Lemonade: Creativity in Marketing in the Wake of COVID-19

Event Industry Insights, Event Marketing | 3 min read

They say necessity is the mother of invention and as marketers, we have always felt that crises ...

How to Connect When You Can't

Best Practices, Event Marketing | 4 min read

In-person interactions are a critical component of the B2B sales process. Here’s how to build ...

4 Forces Shaping Event Marketing in 2020

Event Industry Insights, Event Marketing | 7 min read

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ...

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices, Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable ...

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture, Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of ...

[Webinar Recap] Building Integrated Campaigns Centered on Events and Webinars

Best Practices, Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ...