--- title: In the Lead | Event Marketing Blog | atEvent (3) description: atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals (3) --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![Webinars-BuildingIntegratedCampaigns (1)-1](https://blog.at-event.com/hubfs/Webinars-BuildingIntegratedCampaigns%20(1)-1.jpg)](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) October 22, 2019 ### [\[Webinar Recap\] Build Integrated Campaigns Around Events and Webinars](https://blog.at-event.com/integrated-campaigns-with-events-webinars-recap) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 2 min read Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ... [![Screen Shot 2019-10-21 at 4.13.31 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-10-21%20at%204.13.31%20PM.png)](https://blog.at-event.com/how-to-make-lead-capture-work) By[Amber Keller](https://blog.at-event.com/author/amber-keller) October 22, 2019 ### [How to Make Your Event Lead Capture Work for You and Not Get in the Way](https://blog.at-event.com/how-to-make-lead-capture-work) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 9 min read We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty ... [![workplace meeting stock](https://blog.at-event.com/hubfs/workplace%20meeting%20stock.jpg)](https://blog.at-event.com/3-steps-data-fueled-abm) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) October 18, 2019 ### [3 Big Steps to Build a Data-Fueled ABM Strategy](https://blog.at-event.com/3-steps-data-fueled-abm) [Best Practices](https://blog.at-event.com/tag/best-practices), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 6 min read Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers ... [![Screen Shot 2019-10-09 at 10.07.24 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-10-09%20at%2010.07.24%20AM.png)](https://blog.at-event.com/how-to-use-abm-tactics-to-execute-events) By[Amber Keller](https://blog.at-event.com/author/amber-keller) October 10, 2019 ### [How to Use ABM Tactics to Execute Best-in-Class Events](https://blog.at-event.com/how-to-use-abm-tactics-to-execute-events) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Marketing](https://blog.at-event.com/tag/event-marketing), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 7 min read If your end goal for your event is to drive more qualified leads to sales—and it should be—then ... [![Screen Shot 2019-08-22 at 10.05.41 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-08-22%20at%2010.05.41%20AM.png)](https://blog.at-event.com/5-questions-lead-scoring) By[atEvent](https://blog.at-event.com/author/atevent-admin) September 24, 2019 ### [Are You Ready for Lead Scoring? Ask These 5 Questions First!](https://blog.at-event.com/5-questions-lead-scoring) [Best Practices](https://blog.at-event.com/tag/best-practices) | 6 min read This article is a guest contribution from HubSpot, published with permission. Lead scoring can be a ... [![Image from iOS (6)](https://blog.at-event.com/hubfs/Image%20from%20iOS%20(6).jpg)](https://blog.at-event.com/new-atevent-inbound19-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) September 17, 2019 ### [INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested](https://blog.at-event.com/new-atevent-inbound19-recap) [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Product](https://blog.at-event.com/tag/product) | 2 min read atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say ... [![Screen Shot 2019-08-27 at 10.23.27 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-08-27%20at%2010.23.27%20AM.png)](https://blog.at-event.com/inbound-marketing-at-events) By[atEvent](https://blog.at-event.com/author/atevent-admin) August 27, 2019 ### [Inbound Marketing at Events and Conferences - Contradiction or Opportunity?](https://blog.at-event.com/inbound-marketing-at-events) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 4 min read This article is a guest contribution from HubSpot, published with permission. If you've been ... [![To Do List_ Follow Up](https://blog.at-event.com/hubfs/To%20Do%20List_%20Follow%20Up.jpg)](https://blog.at-event.com/how-to-craft-great-event-follow-up-email) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) August 21, 2019 ### [How to Craft a Great Follow-Up Email for Event Leads](https://blog.at-event.com/how-to-craft-great-event-follow-up-email) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 8 min read First impressions are indeed “everything” but to say that second impressions are “nothing” is ... [Previous](https://blog.at-event.com/page/2) [Next](https://blog.at-event.com/page/4) ### Ready to see what **atEvent** can do for you? 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