atEvent Blog

[Webinar Recap] Build Integrated Campaigns Around Events and Webinars

Best Practices, Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered ...

How to Make Your Event Lead Capture Work for You and Not Get in the Way

Best Practices, Lead Capture | 9 min read

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty ...

3 Big Steps to Build a Data-Fueled ABM Strategy

Best Practices, ABM for Events | 6 min read

Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers ...

How to Use ABM Tactics to Execute Best-in-Class Events

Best Practices, Event Marketing, ABM for Events | 7 min read

If your end goal for your event is to drive more qualified leads to sales—and it should be—then ...

Are You Ready for Lead Scoring? Ask These 5 Questions First!

Best Practices | 6 min read

This article is a guest contribution from HubSpot, published with permission. Lead scoring can be a ...

INBOUND19 Recap: New atEvent Mobile App Gets Battle-Tested

Lead Capture, Product | 2 min read

atEvent’s latest mobile version was battle-tested at INBOUND 2019 and then some! We’re proud to say ...

Inbound Marketing at Events and Conferences - Contradiction or Opportunity?

Best Practices, Lead Capture | 4 min read

This article is a guest contribution from HubSpot, published with permission. If you've been ...

How to Craft a Great Follow-Up Email for Event Leads

Best Practices, Lead Capture | 8 min read

First impressions are indeed “everything” but to say that second impressions are “nothing” is ...