atEvent Blog

5 Steps to Accelerate Sales Velocity from Events with HubSpot

Best Practices, Event Analytics, Lead Capture

Marketing professionals are often looking to improve their events strategy and find the tools and ...

3 Steps to Get Your Manager to Buy-In to Event Lead Management

Lead Capture | 4 min read

  Event marketing is a team sport, and a team can’t win if its players are not aligned. At this ...

Improving Event Lead Capture: Why Context Matters

Best Practices, Event Analytics, Lead Capture | 4 min read

How many times have you attended an event, had a great booth with an energetic staff, handed out ...

Guide to Event Lead Capture Methods

Best Practices, Event Analytics, Lead Capture | 6 min read

Trade shows, conferences and other professional events present a huge opportunity for businesses to ...

Small Event Ideas That Can Bring in Highly Engaged Leads

Best Practices, Lead Capture | 5 min read

  When it comes to event ROI, it’s not the number of leads you generate, but the number of ...

4 Exciting Examples of VR/AR for Event Marketing

Lead Capture, Event Industry Insights | 5 min read

  Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for ...

Biggest Event Mistakes Businesses Can't Afford to make

Best Practices, Marketing Consent, Lead Capture | 5 min read

  It’s 2019 and there are still so many big event marketing mistakes being made by businesses and ...

Event Trends That Will Change the Look of Events

Best Practices, Lead Capture, Event Industry Insights | 5 min read

  One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors ...