atEvent Blog

[New Resource] Connecting Event and ABM Strategies

Best Practices | Event Analytics | ABM for Events

Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially those creating Enterprise solutions. At the same time, events are taking center stage as a key source of business intelligence needed to fuel this strategy.

Why Should Event Marketers Care About the Demand Unit Waterfall?

Event Analytics | ABM for Events | 10 min read

The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through every stage of the marketing and sales funnel. Because it focuses on accounts, rather than individual leads, it is especially useful for planning and tracking your ABM strategy.

[Webinar Recap] Power Your ABM Strategy with Event Intelligence

Best Practices | Event Analytics | ABM for Events | 2 min read

In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating their event data and intelligence into their ABM strategy to deliver growth and improve sales productivity.

How Successful Sales Teams Make the Most of ABM

Best Practices | Event Analytics | ABM for Events | 8 min read

Did you know companies with tightly aligned sales and marketing teams are 67% better at closing deals? That’s why successful B2B sales teams are getting involved in ABM to switch from targeting leads to targeting the accounts they value the most.

Reframing How We Look at Events: How to Evaluate Performance

Best Practices | Event Analytics | Lead Capture | 5 min read

 

Data is King, and events are the castle. Each event your company attends or sponsors has numerous touch points that provide you with valuable data waiting to be tracked and used to inform your strategy.

5 Steps to Accelerate Sales Velocity from Events with HubSpot

Best Practices | Event Analytics | Lead Capture

Marketing professionals are often looking to improve their events strategy and find the tools and resources that can give them the best return on their hard work. atEvent CEO, Uzair Dada contributed to the HubSpot blog covering how Marketers can connect their lead capture tool with HubSpot to accelerate their sales velocity.

Improving Event Lead Capture: Why Context Matters

Best Practices | Event Analytics | Lead Capture | 4 min read

How many times have you attended an event, had a great booth with an energetic staff, handed out popular swag and collected contact information from hundreds of leads, but still had an underwhelming amount of sales meetings as a result? It's not for a lack of trying, but a lack of context.

Guide to Event Lead Capture Methods

Best Practices | Event Analytics | Lead Capture | 6 min read

Trade shows, conferences and other professional events present a huge opportunity for businesses to make new contacts and begin nurturing promising prospects. Modern technology is making it easier to capture and act on event leads but many companies still haven’t embraced these new solutions.