--- title: In the Lead | Event Marketing Blog | atEvent | Event Analytics description: Event Analytics | atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) / event-analytics # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![](https://blog.at-event.com/hubfs/Screen%20Shot%202020-01-08%20at%209.34.24%20AM.png)](https://blog.at-event.com/connecting-event-abm-strategies) By[Amber Keller](https://blog.at-event.com/author/amber-keller) July 11, 2019 ### [\[New Resource\] Connecting Event and ABM Strategies](https://blog.at-event.com/connecting-event-abm-strategies) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially ... [![Blog-funnel-Artboard 1](https://blog.at-event.com/hubfs/Blog-funnel-Artboard%201.jpg)](https://blog.at-event.com/why-demand-unit-waterfall-matters) By[Amber Keller](https://blog.at-event.com/author/amber-keller) July 9, 2019 ### [Why Should Event Marketers Care About the Demand Unit Waterfall?](https://blog.at-event.com/why-demand-unit-waterfall-matters) [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 10 min read The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through ... [![background-1920x1080](https://blog.at-event.com/hubfs/background-1920x1080.jpg)](https://blog.at-event.com/power-abm-event-intelligence-webinar-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) June 28, 2019 ### [\[Webinar Recap\] Power Your ABM Strategy with Event Intelligence](https://blog.at-event.com/power-abm-event-intelligence-webinar-recap) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 2 min read In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating ... [![sales meeting stock](https://blog.at-event.com/hubfs/sales%20meeting%20stock.jpg)](https://blog.at-event.com/make-the-most-of-abm-for-sales) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) June 24, 2019 ### [How Successful Sales Teams Make the Most of ABM](https://blog.at-event.com/make-the-most-of-abm-for-sales) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 8 min read Did you know companies with tightly aligned sales and marketing teams are 67% better at closing ... [![stock-data-meeting](https://blog.at-event.com/hubfs/stock-data-meeting.jpg)](https://blog.at-event.com/using-the-right-metrics-for-event-performance) By[Uzair Dada](https://blog.at-event.com/author/uzair-dada) June 4, 2019 ### [Reframing How We Look at Events: How to Evaluate Performance](https://blog.at-event.com/using-the-right-metrics-for-event-performance) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 5 min read Data is King, and events are the castle. Each event your company attends or sponsors has numerous ... [![tidy-office-desk-feature](https://blog.at-event.com/hubfs/tidy-office-desk-feature.jpg)](https://blog.at-event.com/5-steps-accelerate-sales-with-hubspot) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) May 21, 2019 ### [5 Steps to Accelerate Sales Velocity from Events with HubSpot](https://blog.at-event.com/5-steps-accelerate-sales-with-hubspot) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) Marketing professionals are often looking to improve their events strategy and find the tools and ... [![AdobeStock_142441261](https://blog.at-event.com/hubfs/AdobeStock_142441261.jpeg)](https://blog.at-event.com/why-context-matters) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) April 17, 2019 ### [Improving Event Lead Capture: Why Context Matters](https://blog.at-event.com/why-context-matters) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 4 min read How many times have you attended an event, had a great booth with an energetic staff, handed out ... [![stock pic 1](https://blog.at-event.com/hubfs/stock%20pic%201.jpg)](https://blog.at-event.com/guide-to-lead-capture-methods) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) April 5, 2019 ### [Guide to Event Lead Capture Methods](https://blog.at-event.com/guide-to-lead-capture-methods) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 6 min read Trade shows, conferences and other professional events present a huge opportunity for businesses to ... [Next](https://blog.at-event.com/tag/event-analytics/page/2) ### Ready to see what **atEvent** can do for you? 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