atEvent Blog

[New Resource] Connecting Event and ABM Strategies

Best Practices, Event Analytics, ABM for Events

Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially ...

Why Should Event Marketers Care About the Demand Unit Waterfall?

Event Analytics, ABM for Events | 10 min read

The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through ...

[Webinar Recap] Power Your ABM Strategy with Event Intelligence

Best Practices, Event Analytics, ABM for Events | 2 min read

In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating ...

How Successful Sales Teams Make the Most of ABM

Best Practices, Event Analytics, ABM for Events | 8 min read

Did you know companies with tightly aligned sales and marketing teams are 67% better at closing ...

Reframing How We Look at Events: How to Evaluate Performance

Best Practices, Event Analytics, Lead Capture | 5 min read

Data is King, and events are the castle. Each event your company attends or sponsors has numerous ...

5 Steps to Accelerate Sales Velocity from Events with HubSpot

Best Practices, Event Analytics, Lead Capture

Marketing professionals are often looking to improve their events strategy and find the tools and ...

Improving Event Lead Capture: Why Context Matters

Best Practices, Event Analytics, Lead Capture | 4 min read

How many times have you attended an event, had a great booth with an energetic staff, handed out ...

Guide to Event Lead Capture Methods

Best Practices, Event Analytics, Lead Capture | 6 min read

Trade shows, conferences and other professional events present a huge opportunity for businesses to ...