--- title: In the Lead | Event Marketing Blog | atEvent | atEvent description: atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) # atEvent ## Articles by atEvent [![Screen Shot 2019-08-22 at 10.05.41 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-08-22%20at%2010.05.41%20AM.png)](https://blog.at-event.com/5-questions-lead-scoring) By[atEvent](https://blog.at-event.com/author/atevent-admin) September 24, 2019 ### [Are You Ready for Lead Scoring? Ask These 5 Questions First!](https://blog.at-event.com/5-questions-lead-scoring) [Best Practices](https://blog.at-event.com/tag/best-practices) | 6 min read This article is a guest contribution from HubSpot, published with permission. Lead scoring can be a ... [![Screen Shot 2019-08-27 at 10.23.27 AM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-08-27%20at%2010.23.27%20AM.png)](https://blog.at-event.com/inbound-marketing-at-events) By[atEvent](https://blog.at-event.com/author/atevent-admin) August 27, 2019 ### [Inbound Marketing at Events and Conferences - Contradiction or Opportunity?](https://blog.at-event.com/inbound-marketing-at-events) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 4 min read This article is a guest contribution from HubSpot, published with permission. If you've been ... [![blog-header-v11680x523](https://blog.at-event.com/hubfs/Analog_to_Integrated_strategy-Infographic.png)](https://blog.at-event.com/4-steps-digital-events-strategy-infographic) By[atEvent](https://blog.at-event.com/author/atevent-admin) April 22, 2019 ### [\[INFOGRAPHIC\] 4 Steps to Take Your Event Strategy from Analog to Digital](https://blog.at-event.com/4-steps-digital-events-strategy-infographic) [Best Practices](https://blog.at-event.com/tag/best-practices) Check out this infographic to see how you harness the power of events to multiply sales. Start to ... [![](https://blog.at-event.com/hubfs/Stock%20images/News%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Partners%20on%20It..jpeg)](https://blog.at-event.com/atevent-launchpoint-partner) By[atEvent](https://blog.at-event.com/author/atevent-admin) March 25, 2019 ### [atEvent Collaborates with Marketo to Extend ABM to Event Marketing](https://blog.at-event.com/atevent-launchpoint-partner) [Product](https://blog.at-event.com/tag/product) | 3 min read San Ramon, CA – March 25, 2019 – atEvent, a leading business-to-business event lead management ... [![CentralBlogImg](https://blog.at-event.com/hubfs/central-eventIntel.png)](https://blog.at-event.com/atevent-central-release) By[atEvent](https://blog.at-event.com/author/atevent-admin) November 28, 2018 ### [atEvent Central Is All-New and Better than Ever](https://blog.at-event.com/atevent-central-release) [Marketing Consent](https://blog.at-event.com/tag/marketing-consent), [Lead Capture](https://blog.at-event.com/tag/lead-capture), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 2 min read You told us how we could improve atEvent Central and we got right to work to revamp our web ... [![](https://blog.at-event.com/hubfs/1680x523-nov%20release-2.png)](https://blog.at-event.com/atevent-hubspot-connect-certified-partner) By[atEvent](https://blog.at-event.com/author/atevent-admin) September 5, 2018 ### [atEvent Becomes a HubSpot Connect Certified Partner](https://blog.at-event.com/atevent-hubspot-connect-certified-partner) [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Product](https://blog.at-event.com/tag/product) | 4 min read San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. ... [![](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-19%20at%2011.51.01%20AM.png)](https://blog.at-event.com/gdpr-webinar-2018-2) By[atEvent](https://blog.at-event.com/author/atevent-admin) June 12, 2018 ### [Beyond the Handshake: Gaining Consent at Events](https://blog.at-event.com/gdpr-webinar-2018-2) [Best Practices](https://blog.at-event.com/tag/best-practices) | 2 min read GDPR, or the General Data Protection Regulation, is a new set of data privacy laws regulating how ... [![atEvent-blog-generic-images-2](https://blog.at-event.com/hubfs/atEvent-blog-generic-images-2.jpg)](https://blog.at-event.com/6-steps-to-success) By[atEvent](https://blog.at-event.com/author/atevent-admin) March 22, 2018 ### [Are You Ready for the Big One? 6 Steps to Event Preparedness in 2018](https://blog.at-event.com/6-steps-to-success) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics) | 6 min read They say the Big One could hit any day. Maybe next year, next month, or even next weekend. Are you ... [Next](https://blog.at-event.com/author/atevent-admin/page/2) ### Ready to see what **atEvent** can do for you? 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