Within marketing strategies, events have always been excellent but also separate opportunities to generate awareness, capture leads, check out the competition, and strengthen relationships with existing customers. As a result, our valuable event leads don’t get the attention they deserve. In fact, they don’t get the same treatment that our digital leads get. It’s time to redefine your event lead management strategy. With the right technology and processes, we can fully integrate our digital and event marketing to create a seamless, high-impact experience for event attendees that accelerate our sales.
In our recent webinar, Raising Your EQ (Event Quotient), I presented five steps to help you take events from analog to integrated, so you can reach your event marketing goals, capture qualified sales leads and prove ROI.