atEvent Blog

Raise Your EQ (Event Quotient): 5 Steps to Go from Analog to Integrated

Best Practices | Event Analytics | 7 min read


Within marketing strategies, events have always been excellent but also separate opportunities to generate awareness, capture leads, check out the competition, and strengthen relationships with existing customers. As a result, our valuable event leads don’t get the attention they deserve. In fact, they don’t get the same treatment that our digital leads get. It’s time to redefine your event lead management strategy. With the right technology and processes, we can fully integrate our digital and event marketing to create a seamless, high-impact experience for event attendees that accelerate our sales.


In our recent webinar, Raising Your EQ (Event Quotient), I presented five steps to help you take events from analog to integrated, so you can reach your event marketing goals, capture qualified sales leads and prove ROI.

Small Event Ideas That Can Bring in Highly Engaged Leads

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


When it comes to event ROI, it’s not the number of leads you generate, but the number of high-quality leads. While you can’t beat national events for broad exposure, the Event Manager found that the vast majority of event organizers also plan seminars, workshops, dinners, focus groups, and trainings. Tying smaller events to your most profitable vertical or a regional audience can offer an opportunity to spend more time building relationships with a highly concentrated audience, while spending less budget.


Here are 3 ways to take advantage of small events for high-quality, engaged leads.

4 Exciting Examples of VR/AR for Event Marketing

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


Virtual reality (VR) and augmented reality (AR) have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using VR/AR technology to generate buzz, bring in leads, and provide product information by engaging customers and giving incredibly compelling sensory experiences. But what’s the best way to use this technology to your advantage? Here are creative ways companies can use this technology at their events to gather more leads, improve user experience and boost their marketing efforts.


Biggest Event Mistakes Businesses Can't Afford to make

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 5 min read


It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.


Event Trends That Will Change the Look of Events in 2019 and Beyond

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention. As we continue to strut through 2019 here are 3 big event trends that could change the feel and functionality of events moving forward.


2018 Event Marketing Year-In-Review: What the Data Tells Us About 2019

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

With 2019 right around the corner, events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing going into 2019. Scroll below to see the eye-opening data that will help your company make the big decisions regarding your budget, and plan your 2019 events strategy.


5 Questions to Answer in Order to Maximize Your Events Budget for 2019

Best Practices | Event Analytics | Lead Capture | 5 min read


According to Bizzabo’s report on The Event Success Formula, live events are the single most effective channel for most over performing organizations. It’s true that with consumers looking for specific products and services, with an overabundance of options, it can be difficult to find a match for their needs. The beauty of events lies in the face-to-face discussions businesses can have with their consumers and how those conversations can build personal relationships between a brand and consumer that is not possible by digital means. Events are also a great opportunity for companies to roll out new products and service or build brand recognition. Whether you’re increasing your budget or refining your list and cutting the fat, here are 5 questions to answer in order to maximize your events budget for 2019.

atEvent Central Is All-New and Better than Ever

Event Analytics | Marketing Consent | Lead Capture | ABM for Events | 2 min read


You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.

Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself: