atEvent Blog

5 Steps to Go from Analog to Integrated

Best Practices, Event Analytics | 7 min read

  Within marketing strategies, events have always been excellent but also separate opportunities to ...

5 Questions to Answer to Maximize Your Events Budget

Best Practices, Event Analytics, Lead Capture | 6 min read

  According to Bizzabo’s report on The Event Success Formula, live events are the single most ...

How to Use Automation to Get the Most Out of Your Events

Best Practices, Event Analytics | 8 min read

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean ...

Garbage In, Garbage Out: The Problem with Event Lead Capture

Best Practices, Event Analytics, Lead Capture | 7 min read

Digital marketing is data-driven and analyzing digital data is how a company optimizes its efforts. ...

Are You Ready for the Big One? 6 Steps to Event Preparedness in 2018

Best Practices, Event Analytics | 6 min read

They say the Big One could hit any day. Maybe next year, next month, or even next weekend. Are you ...

CES: No Power? No Problem

Event Analytics, Lead Capture | 2 min read

Epic rain in the Las Vegas desert may have put events on hold for a couple hours, but it didn’t ...

When It Comes to Events, Avoid These 3 Pitfalls

Best Practices, Event Analytics | 3 min read

When was the last time you accurately measured the success of an event, let alone proven positive ...