If you’re a regular visitor to the atEvent blog, you’ve probably noticed that we’ve been talking a lot about Account-Based Marketing (ABM) lately. There’s a good reason for this: ABM is emerging as a powerful strategy for B2B organizations, especially those creating Enterprise solutions. At the same time, events are taking center stage as a key source of business intelligence needed to fuel this strategy.
We’re excited to partner with Demand Gen Report on a new interactive white paper, Connecting Event and ABM Strategies: How B2B Brands Are Building a Perfect High-Touch Union. With contributions from Oracle Expert Services, Engagio, Demandbase, and Demand Gen Report’s own research, the paper provides an in-depth look at the why and how of connecting these two powerful strategies to foster more meaningful interactions with decision makers and influencers, and drive ROI.