Why is everyone talking about ABM? It’s because 87% of B2B marketers have agreed that ABM delivers a higher ROI than other marketing activities.
If your end goal for your event is to drive more qualified leads to sales—and it should be—then account-based marketing (ABM) is the way to go.
Improved team alignment was named as the top payoff to an ABM strategy according to 56% of respondents in the Demand Gen Report’s ABM Benchmark Survey. It's no secret this is a key ingredient to an effective ABM strategy at events, but there are a lot of players involved (Sales, Marketing, Event Planning, Customer Success), which makes it hard to know where to start.
Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially those creating Enterprise solutions. At the same time, events are taking center stage as a key source of business intelligence needed to fuel this strategy.
The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through every stage of the marketing and sales funnel. Because it focuses on accounts, rather than individual leads, it is especially useful for planning and tracking your ABM strategy.
In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating their event data and intelligence into their ABM strategy to deliver growth and improve sales productivity.
Did you know companies with tightly aligned sales and marketing teams are 67% better at closing deals? That’s why successful B2B sales teams are getting involved in ABM to switch from targeting leads to targeting the accounts they value the most.
You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.
Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself: