atEvent Blog

Leveraging Event Data Throughout the Buyer's Journey

Best Practices, Lead Capture, Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to ...

How to Use Automation to Get the Most Out of Your Events

Best Practices, Event Analytics | 8 min read

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean ...

Dreamforce 18 Checklist: Recommendations for Planning Your Trip

Lead Capture | 11 min read

Dreamforce 18 is approaching fast, and instead of searching on Yelp* for the best bars or places to ...

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I ...

atEvent Becomes a HubSpot Connect Certified Partner

Lead Capture, Product | 4 min read

San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. ...

INBOUND 2018 Trip Checklist: Food, Drinks and Activities

Best Practices, Lead Capture | 11 min read

INBOUND 2018 is in Boston, MA this year and you’re probably wondering how you can capitalize on ...

Garbage In, Garbage Out: The Problem with Event Lead Capture

Best Practices, Event Analytics, Lead Capture | 7 min read

Digital marketing is data-driven and analyzing digital data is how a company optimizes its efforts. ...

How Exhibiting is Like Speed Dating: Finding Your Perfect Match

Best Practices, Lead Capture | 8 min read

Imagine you’re going table to table looking for the perfect match. You have limited time to express ...