Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Lead Capture | Event Industry Insights | 4 min read

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Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

In our recent webinar, Leveraging Event Data Throughout the Buyer’s Journey, 31% of attendees reported that they did not even have a post-event nurture strategy--a key component to realizing event ROI.

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So, how do you go about creating a post-event strategy that works?

Jessie Johnson, Research Analyst, Demand Creation Strategies, at SiriusDecisions, and Uzair Dada, CEO of atEvent tackled these questions in our recent webinar. In the presentation, they discussed concrete ways for companies to reduce lead waste and maximize ROI, including how companies can use marketing automation technology and best practices to capture more leads and increase follow-up success with valuable lead data.


Watch the webinar replay to learn about:

  • The three core principles of modern event strategy; Field Marketing, Marketing Ops and Sales
  • Enhancing the attendee experience and optimizing investment pre-event, at-event, and post-event by operationalizing audience insights
  • Engaging with prospects to capture context for personalized follow-up


The amount of time and resources put into your events should yield better ROI than the average return most companies report seeing. Check out the webinar replay to get all the tips!




About our Speakers:

Jessie JohnsonJesse Johnson is a marketing technology thought leader focused on leveraging marketing automation technologies and actionable intelligence in demand creation, content strategy and development, and integrated marketing. She has more than 15 years of experience working with B2B organizations in key areas of digital transformations, such as inbound marketing, audience segmentation, lead-nurturing, customer engagement, social media, and creative optimization across digital marketing channels.



Uzair Dada, the founder, and CEO of atEvent, as well as Iron Horse Interactive, an award-winning demand generation agency serving an array of fortune 500 companies. Under his leadership, atEvent has become a top lead-management platform serving enterprise and mid-market companies globally. Uzair is a graduate of UC Berkeley and the Kellogg School of Business at Northwestern.