Jared Nathanson

Jared Nathanson

Articles by Jared Nathanson

How to Use Automation to Get the Most Out of Your Events

Best Practices | Event Analytics | 8 min read

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean you have marketing automation. MA has become more commonly used as jargon than an actual practice. In a world filled with “automation” technology, it's surprising how few people using MA realize they're not fully utilizing the automation half. Proper automation for event leads includes capturing lead information at the event, segmenting your data, and routing leads into different automated follow-up actions, such as entering a nurture program, being sent collateral, or receiving an appointment request.