atEvent Blog

atEvent Central Is All-New and Better than Ever

Marketing Consent | Lead Capture | ABM for Events | 2 min read


You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.

Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself:

Your ABM Strategy Could Be Missing a Huge Piece of the Pie

ABM for Events | 5 min read



ITSMA reported that 85% of marketers that measured their ROI said their ABM outperformed other marketing investments, delivering higher returns. You may have already implemented it, but if your ABM strategy does not include events, it's incomplete and possibly ineffective.

Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Lead Capture | Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

How to Use Automation to Get the Most Out of Your Events

Best Practices | Event Analytics | 8 min read

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean you have marketing automation. MA has become more commonly used as jargon than an actual practice. In a world filled with “automation” technology, it's surprising how few people using MA realize they're not fully utilizing the automation half. 

Dreamforce 18 Checklist: Recommendations for Planning Your Trip

Lead Capture | 11 min read

Dreamforce 18 is approaching fast, and instead of searching on Yelp* for the best bars or places to eat, why not take advice from some locals who know the area well? Whether you’re looking for client-friendly spots or a place to unwind with coworkers, atEvent has you covered.

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I sought to learn about this year’s top industry trends, new industry learnings and hot topics. Here were some of the highlights from my experience at INBOUND 2018.

atEvent Becomes a HubSpot Connect Certified Partner

Lead Capture | Product | 4 min read

San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers.

INBOUND 2018 Trip Checklist: Food, Drinks and Activities

Best Practices | Lead Capture | 11 min read


INBOUND 2018 is in Boston, MA this year and you’re probably wondering how you can capitalize on this business trip and have some fun when you’re not working. Well, lucky for you, we have a list of what you can’t miss at the event, and where to go and what to do when you’re not working!