atEvent Blog

How to Rock Your Pre-Event Email Strategy

Best Practices, Lead Capture | 9 min read

In 1969, the first message was sent from computer to computer, and since then email has stood the ...

Q&A with SiriusDecisions: How Team Alignment Improves Event Outcomes

Best Practices, ABM for Events | 6 min read

Improved team alignment was named as the top payoff to an ABM strategy according to 56% of ...

Getting the Most Out of Your Events Within Events

Best Practices, Lead Capture | 3 min read

Savvy B2B organizations are always looking for ways to accelerate the sales pipeline. One highly ...

[New Resource] Connecting Event and ABM Strategies

Best Practices, Event Analytics, ABM for Events

Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially ...

Why Should Event Marketers Care About the Demand Unit Waterfall?

Event Analytics, ABM for Events | 10 min read

The SiriusDecisions Demand Unit Waterfall® is a useful framework for managing opportunities through ...

[Webinar Recap] Power Your ABM Strategy with Event Intelligence

Best Practices, Event Analytics, ABM for Events | 2 min read

In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating ...

How Successful Sales Teams Make the Most of ABM

Best Practices, Event Analytics, ABM for Events | 8 min read

Did you know companies with tightly aligned sales and marketing teams are 67% better at closing ...

Reframing How We Look at Events: How to Evaluate Performance

Best Practices, Event Analytics, Lead Capture | 5 min read

Data is King, and events are the castle. Each event your company attends or sponsors has numerous ...