atEvent Blog

atEvent Collaborates with Marketo to Extend ABM to Event Marketing

Product | 3 min read

San Ramon, CAMarch 25, 2019  – atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up.

Small Event Ideas That Can Bring in Highly Engaged Leads

Best Practices | Lead Capture | 5 min read


When it comes to event ROI, it’s not the number of leads you generate, but the number of high-quality leads. While you can’t beat national events for broad exposure, the Event Manager found that the vast majority of event organizers also plan seminars, workshops, dinners, focus groups, and trainings.

4 Exciting Examples of VR/AR for Event Marketing

Lead Capture | Event Industry Insights | 5 min read


Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using this technology to generate buzz and provide product information by engaging customers with compelling sensory experiences. But what’s the best way to use this technology to your advantage?

Biggest Event Mistakes Businesses Can't Afford to make

Best Practices | Marketing Consent | Lead Capture | 5 min read


It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.


Event Trends That Will Change the Look of Events

Best Practices | Lead Capture | Event Industry Insights | 5 min read


One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention.

5 Event Marketing Opportunities from a CEO’s Perspective

Best Practices | Event Industry Insights | 6 min read


Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. Having been on both sides of the booth as the CEO of atEvent and a frequent attendee of trade shows, exhibitions, conferences, seminars and every other kind of event out there, I know there’s a lot to look forward to in the events space.

Event Marketing Year-In-Review: What the Data Tells Us

Best Practices | Lead Capture | Event Industry Insights | 8 min read

Looking forward often requires we take a look back. With events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing.

5 Questions to Answer to Maximize Your Events Budget

Best Practices | Event Analytics | Lead Capture | 6 min read


According to Bizzabo’s report on The Event Success Formula, live events are the single most effective channel for most over performing organizations. It’s true that with consumers looking for specific products and services, with an overabundance of options, it can be difficult to find a match for their needs.