atEvent Blog

Your To-Do List for the New California Consumer Privacy Act

Best Practices | Event Analytics | Marketing Consent | Lead Capture | Event Industry Insights | 8 min read

 

Just when you thought you understood everything you needed to about GDPR and consumer privacy policy the California Senate and Assembly unanimously approved the California Consumer Privacy Act of 2018 (CCPA). Now, you need to familiarize yourself with the changes and update your business procedures, otherwise, your company could be looking at some heavy penalties, possibly even a class action.

What’s Hot in the Event Space in 2018? Tech, Tech, Tech.

Event Industry Insights | 4 min read

As CEO of an event technology company, it goes without saying that I attend a lot of events, large and small. Having been on both sides of the booth, I’ve seen it all: fishbowls brimming with business cards, branded beer koozies and mousepads, and event technology that runs the gamut. Across all these events, one thing remains clear—the event industry is booming.

[INFOGRAPHIC] Tradeshow Giveaways: Goldmines or Garbage Generators?

Best Practices | Event Industry Insights

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend?

Create a Strong Path from Event Planning to Sales with Event Sales Intelligence

Best Practices | Event Industry Insights | 4 min read

At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office. Instead, contacts gained from events are usually shuffled into a standard nurture track where the repeat visitor who would have a nearly perfect BANT score is indistinguishable from thirty others who simply wanted a free lunch.

Why You Aren’t Getting Sales-Ready Leads from Events. 6 Easy Things You Can Do to Change That.

Best Practices | Event Industry Insights | 6 min read

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.

Old fashioned practices are destroying leads at events

Event Industry Insights | 2 min read

Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as business card collection and paper-based forms remain the status quo, and are resulting in companies capturing inaccurate and flawed data about prospects at events.

Marketers identify sales as #1 priority at events, yet results don't add up

Event Industry Insights

According to Alex Lee, General Manager of atEvent, something just doesn't add up!