atEvent Blog

Leveraging Event Data Throughout the Buyer's Journey

Best Practices, Lead Capture, Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to ...

INBOUND 2018 Recap: Meditation, Duckies & the Flywheel, Oh My!

Event Industry Insights | 8 min read

Our atEvent team was in attendance, along with the 25,000+ attendees at INBOUND 2018, where I ...

What’s Hot in the Event Space in 2018? Tech, Tech, Tech.

Event Industry Insights | 4 min read

As CEO of an event technology company, it goes without saying that I attend a lot of events, large ...

[INFOGRAPHIC] Tradeshow Giveaways: Goldmines or Garbage Generators?

Best Practices, Event Industry Insights

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a ...

Create Path from Event Planning to Sales with Event Intelligence

Best Practices, Event Industry Insights | 4 min read

At a typical medium-to-large event, your reps are engaged in dozens of conversations with ...

Event Marketing Going Mobile

Event Industry Insights, Event Marketing | 2 min read

Did you know the average attendee at a tradeshow or event owns more than three mobile devices, and ...

Check-in Time at Events is Important

Event Industry Insights, Event Marketing | 2 min read

The average visit to a company's booth at an event lasts under two minutes in total. Here's how ...

Why You Aren’t Getting Sales-Ready Leads from Events

Best Practices, Event Industry Insights | 6 min read

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of ...