--- title: In the Lead | Event Marketing Blog | atEvent | Event Industry Insights description: Event Industry Insights | atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) / event-industry-insights # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![](https://blog.at-event.com/hubfs/AdobeStock_DemandGen-1.jpeg)](https://blog.at-event.com/report-fuel-demand-gen-with-events) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) March 30, 2020 ### [Demand Gen Report: Fuel Your Demand Gen Strategy with Events](https://blog.at-event.com/report-fuel-demand-gen-with-events) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 6 min read New study underscores the continuing importance of events to demand gen strategies. [![](https://blog.at-event.com/hubfs/AdobeStock_Lemonade2-1.jpg)](https://blog.at-event.com/marketing-in-wake-of-covid-19) By[Amber Keller](https://blog.at-event.com/author/amber-keller) March 17, 2020 ### [Making Lemonade: Creativity in Marketing in the Wake of COVID-19](https://blog.at-event.com/marketing-in-wake-of-covid-19) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 3 min read They say necessity is the mother of invention and as marketers, we have always felt that crises ... [![](https://blog.at-event.com/hubfs/AdobeStock_285418240_sm.jpg)](https://blog.at-event.com/event-marketing-in-2020) By[Uzair Dada](https://blog.at-event.com/author/uzair-dada) January 22, 2020 ### [4 Forces Shaping Event Marketing in 2020](https://blog.at-event.com/event-marketing-in-2020) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 7 min read According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ... [![Screen Shot 2019-11-21 at 4.07.34 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-11-21%20at%204.07.34%20PM.png)](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) By[Amber Keller](https://blog.at-event.com/author/amber-keller) November 26, 2019 ### [Why Customer Success Should Be at Your Next Event](https://blog.at-event.com/why-customer-success-should-be-at-your-next-event) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 6 min read If an event attracts your target audience, you can bet your existing customers are there too. Learn ... [![Screen Shot 2019-02-22 at 10.01.25 AM-1](https://blog.at-event.com/hubfs/Screen%20Shot%202019-02-22%20at%2010.01.25%20AM-1.png)](https://blog.at-event.com/4-exciting-vr-examples-for-events) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) February 22, 2019 ### [4 Exciting Examples of VR/AR for Event Marketing](https://blog.at-event.com/4-exciting-vr-examples-for-events) [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 5 min read Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for ... [![atevent-dashboard-with-scan](https://blog.at-event.com/hubfs/atevent-dashboard-with-scan.png)](https://blog.at-event.com/event-trends-2019) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) January 24, 2019 ### [Event Trends That Will Change the Look of Events](https://blog.at-event.com/event-trends-2019) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 5 min read One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors ... [![business meeting stock1](https://blog.at-event.com/hubfs/business%20meeting%20stock1.jpg)](https://blog.at-event.com/5-event-marketing-opportunities-2019) By[Uzair Dada](https://blog.at-event.com/author/uzair-dada) January 17, 2019 ### [5 Event Marketing Opportunities from a CEO’s Perspective](https://blog.at-event.com/5-event-marketing-opportunities-2019) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 6 min read Event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest ... [![business meeting stock2](https://blog.at-event.com/hubfs/business%20meeting%20stock2.jpg)](https://blog.at-event.com/2018-year-in-review) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) December 19, 2018 ### [Event Marketing Year-In-Review: What the Data Tells Us](https://blog.at-event.com/2018-year-in-review) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture), [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 8 min read Looking forward often requires we take a look back. With events budgeting is in full swing, and the ... [Next](https://blog.at-event.com/tag/event-industry-insights/page/2) ### Ready to see what **atEvent** can do for you? 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