--- title: In the Lead | Event Marketing Blog | atEvent | Event Industry Insights (3) description: Event Industry Insights | atEvent Blog | The latest event trends, advice & best practices for savvy businesses from a collection of event professionals (3) --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) / event-industry-insights # atEvent Blog -- Choose a Topic -- All Topics Best Practices Lead Capture Event Industry Insights Event Analytics Event Marketing ABM for Events Product Marketing Consent [![atEvent-blog-generic-images-1](https://blog.at-event.com/hubfs/atEvent-blog-generic-images-1.jpg)](https://blog.at-event.com/event-expert-spotlight-colleen-mclaughlin) By[atEvent](https://blog.at-event.com/author/atevent-admin) September 6, 2013 ### [Event Expert Spotlight : Colleen McLaughlin](https://blog.at-event.com/event-expert-spotlight-colleen-mclaughlin) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 5 min read We want you to come to the atEvent "In the Lead" blog to meet different influencers and ... [![atEvent-blog-generic-images-4](https://blog.at-event.com/hubfs/atEvent-blog-generic-images-4.jpg)](https://blog.at-event.com/old-fashioned-practices-are-destroying-leads-at-events) By[atEvent](https://blog.at-event.com/author/atevent-admin) August 20, 2013 ### [Old fashioned practices are destroying leads at events](https://blog.at-event.com/old-fashioned-practices-are-destroying-leads-at-events) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 2 min read Although the #1 goal of companies that exhibit at events is to generate sales leads and build ... [![blogHead](https://blog.at-event.com/hubfs/blogHead.jpg)](https://blog.at-event.com/average-roi-at-events-is-5x-time-for-marketers-to-stop-being-average) By[atEvent](https://blog.at-event.com/author/atevent-admin) August 6, 2013 ### [Average ROI at events is 5X; time for marketers to stop being average!](https://blog.at-event.com/average-roi-at-events-is-5x-time-for-marketers-to-stop-being-average) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 2 min read There are 34 tradeshows across the United States that are taking place this week alone. Did you ... [![atEvent-blog-generic-images-1](https://blog.at-event.com/hubfs/atEvent-blog-generic-images-1.jpg)](https://blog.at-event.com/marketers-identify-sales-as-1-priority-at-events-yet-results-dont-add-up) By[atEvent](https://blog.at-event.com/author/atevent-admin) August 1, 2013 ### [Marketers identify sales as #1 priority at events, yet results don't add up](https://blog.at-event.com/marketers-identify-sales-as-1-priority-at-events-yet-results-dont-add-up) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) According to Alex Lee, General Manager of atEvent, something just doesn't add up! [![](https://blog.at-event.com/hubfs/1680x523-nov-release-3.png)](https://blog.at-event.com/event-expert-spotlight) By[atEvent](https://blog.at-event.com/author/atevent-admin) July 17, 2013 ### [Event Expert Spotlight : Lori Hart and Melissa Arocha](https://blog.at-event.com/event-expert-spotlight) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights), [Event Marketing](https://blog.at-event.com/tag/event-marketing) | 7 min read We want you to come to the atEvent "In the Lead" blog to meet different influencers and ... [![atEvent-blog-generic-images-2](https://blog.at-event.com/hubfs/atEvent-blog-generic-images-2.jpg)](https://blog.at-event.com/welcome-to-the-atevent-in-the-lead-blog) By[atEvent](https://blog.at-event.com/author/atevent-admin) June 25, 2013 ### [Welcome to the atEvent "In the Lead" blog](https://blog.at-event.com/welcome-to-the-atevent-in-the-lead-blog) [Event Industry Insights](https://blog.at-event.com/tag/event-industry-insights) | 2 min read Welcome to the atEvent "In the Lead" blog! If you’re one of the thousands of brand marketers, event ... [Previous](https://blog.at-event.com/tag/event-industry-insights/page/2) ### Ready to see what **atEvent** can do for you? [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent-footer.png?width=130&height=132&name=logo-atevent-footer.png "atEvent")](https://at-event.com) [![Download atEvent in iTunes](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/icons/apple-app-store-badge.svg)](https://itunes.apple.com/us/app/atevent/id968079914?mt=8)[![Download atEvent in Google Play](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/icons/google-play-badge.png)](https://play.google.com/store/apps/details?id=com.ihi.atevent3&hl=en_US) atEvent integrates with: - [Hubspot](https://at-event.com/hubspot/) - [Marketo](https://at-event.com/marketo/) - [Eloqua](https://at-event.com/eloqua/) - [Salesforce](https://at-event.com/salesforce/) - [Salesforce Pardot](https://at-event.com/salesforce-pardot/) - [Sales](https://at-event.com/atevent-for-sales/) - [Marketing Ops](https://at-event.com/atevent-for-marketing/) - [Event Planners](https://at-event.com/atevent-for-planners/) - [Product](https://at-event.com/product/atevent-app/) - [Help Center](https://help.at-event.com/) - [GDPR](https://info.at-event.com/gdpr) - [About Us](https://at-event.com/about/) - [Join Our Team](https://atevent.breezy.hr/) - [Contact Us](https://at-event.com/contact-us/) [![LinkedIn](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/in.png)](https://www.linkedin.com/company/atevent) [![Facebook](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/fb.png)](https://www.facebook.com/atEvent-457247390989625/) [![Twitter](https://blog.at-event.com/hubfs/IronHorseInteractive_September2017/images/social/twitter.png)](https://twitter.com/at_event) © 2026 atEvent. All rights reserved. [**Privacy Policy**](https://at-event.com/privacy-policy/) | [**Terms of Use**](https://at-event.com/terms-of-use/) | 6111 Bollinger Canyon Road, Suite 555, San Ramon, CA 94583 | [**833 ATEVENT (283-8368)**](tel:1-833-283-8368) ![ih-footer-logo](https://info.ironhorse.io/hubfs/ih-footer-logo.svg) © 2023 Iron Horse. All rights reserved. [Privacy Policy](https://ironhorse.io/privacy-policy/)