[INFOGRAPHIC] Tradeshow Giveaways: Goldmines or Garbage Generators?

Best Practices, Event Industry Insights

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend?

This infographic shows how the costs of one common event activity can really add up: