atEvent Blog

Leveraging Event Data Throughout the Buyer's Journey

Best Practices, Lead Capture, Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to ...

How to Use Automation to Get the Most Out of Your Events

Best Practices, Event Analytics | 8 min read

Let’s come right out and say it, just because you have a marketing automation system, doesn't mean ...

INBOUND 2018 Trip Checklist: Food, Drinks and Activities

Best Practices, Lead Capture | 11 min read

INBOUND 2018 is in Boston, MA this year and you’re probably wondering how you can capitalize on ...

Garbage In, Garbage Out: The Problem with Event Lead Capture

Best Practices, Event Analytics, Lead Capture | 7 min read

Digital marketing is data-driven and analyzing digital data is how a company optimizes its efforts. ...

How Exhibiting is Like Speed Dating: Finding Your Perfect Match

Best Practices, Lead Capture | 8 min read

Imagine you’re going table to table looking for the perfect match. You have limited time to express ...

To-Do List for the California Consumer Privacy Act

Best Practices, Marketing Consent | 8 min read

Just when you thought you understood everything you needed to about GDPR and consumer privacy ...

Beyond the Handshake: Gaining Consent at Events

Best Practices | 2 min read

GDPR, or the General Data Protection Regulation, is a new set of data privacy laws regulating how ...

GDPR & Data Privacy Take Center Stage at Events

Best Practices, Marketing Consent | 3 min read

From the scandal at Facebook to the enforcement of GDPR, privacy is at the front of everyone’s ...