atEvent Blog

Are You Ready for the Big One? 6 Steps to Event Preparedness in 2018

Best Practices, Event Analytics | 6 min read

They say the Big One could hit any day. Maybe next year, next month, or even next weekend. Are you ...

When It Comes to Events, Avoid These 3 Pitfalls

Best Practices, Event Analytics | 3 min read

When was the last time you accurately measured the success of an event, let alone proven positive ...

5 Must-Know Tactics to Drive More Sales-Ready Leads from Events

Best Practices, Lead Capture | 6 min read

For salespeople, events offer one of the best opportunities to connect with prospects face-to-face ...

[INFOGRAPHIC] Tradeshow Giveaways: Goldmines or Garbage Generators?

Best Practices, Event Industry Insights

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a ...

Create Path from Event Planning to Sales with Event Intelligence

Best Practices, Event Industry Insights | 4 min read

At a typical medium-to-large event, your reps are engaged in dozens of conversations with ...

Why You Aren’t Getting Sales-Ready Leads from Events

Best Practices, Event Industry Insights | 6 min read

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of ...

Marketing Automation Has Yet to Reach Full Potential at Events

Best Practices | 2 min read

Last year alone, companies spent over $300 million on marketing automation tools and identified ...

Mobile apps make or break prospect decisions at events

Best Practices | 2 min read

Consider the facts as you're debating what areas of your event marketing strategies you need to ...