GDPR & Data Privacy Take Center Stage at Events

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 3 min read

Data privacy has been trending in the media lately. From the scandal at Facebook to the enforcement of GDPR (General Data Protection Regulation), privacy is at the front of everyone’s mind. When everything from your shopping habits to your political affiliations is tracked online, it’s hard to deny that we have come to a turning point in the protection of our personal data—and citizens are feeling more empowered than ever to gain control of their personal information online.

At the center of GDPR is the right of EU citizens to have control over their personal information. With the enforcement of GDPR rapidly approaching on May 25th, the event industry is on high alert. Many of us engage with EU citizens and companies at several events a year, so it is essential that we put measures in place that not only protect their privacy, but shield us from immense fines for not complying with GDPR.

As CEO of atEvent, I take the data privacy of our clients and their prospects seriously. We are working hard to update our software to help our clients be GDPR compliant. Because the atEvent platform acts as a data processor—bridging the gap between a client’s event prospects and the client—it is our duty to help our clients ensure that prospects have control over their information.

To help you get a better grasp of GDPR and its impact on the event industry, we’ve built a GDPR resources page. There you’ll find information on the implications of GDPR, as well as details on how we are updating atEvent’s mobile and web apps to help our users comply. We’re also teaming with SiriusDecisions to host a webinar called GDPR and Events: What You Need to Know. Tune in on May 2nd, and get answers to your GDPR questions.

I urge you to stay on top of the latest news pertaining to GDPR and other privacy regulations. We’re entering a new era of data privacy, and the event industry is more accountable than ever in protecting the personal information of our clients and prospects.

Hope to see you on May 2nd,

Uzair Dada

atEvent CEO

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