Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.
To properly cover the topic we partnered with ON24 and SiriusDecisions to relate to the pressure demand generation leaders face when building integrated campaigns, and create a concrete set of actions businesses can take to seamlessly make live events and webinars a core part of their go-to-market approach.
It’s difficult to tie events and webinars into an end-to-end campaign, especially when considering all the forms of communication involved, such as advertising, social media, direct mail, and in-person events. The difficulty of this task was certainly made evident when 90% of our webinar attendees admitted they have not fully integrated events and webinars into their buyer outreach strategy yet.
In this webinar, marketing and events experts discussed the modern characteristics of high-performing B2B marketing campaigns, how to create an integrated approach to driving event and webinar ROI with a data driven core, as well as a real-world integrated campaign case study that combines both physical and digital tactics, presented by ON24.
Watch the on-demand replay to get free insight from marketing and event experts on how to build fully integrated demand gen campaigns.
For more valuable demand generation insight from our friend Alisa Groocock of SiriusDecisions, check out her advice on How to Use ABM Tactics to Execute Best-in-Class Events.