Terran Benedict

Q&A with SiriusDecisions: How Team Alignment Improves Event Outcomes

Best Practices, ABM for Events | 6 min read

Improved team alignment was named as the top payoff to an ABM strategy according to 56% of ...

Getting the Most Out of Your Events Within Events

Best Practices, Lead Capture | 3 min read

Savvy B2B organizations are always looking for ways to accelerate the sales pipeline. One highly ...

[Webinar Recap] Power Your ABM Strategy with Event Intelligence

Best Practices, Event Analytics, ABM for Events | 2 min read

In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating ...

How Successful Sales Teams Make the Most of ABM

Best Practices, Event Analytics, ABM for Events | 8 min read

Did you know companies with tightly aligned sales and marketing teams are 67% better at closing ...

5 Steps to Accelerate Sales Velocity from Events with HubSpot

Best Practices, Event Analytics, Lead Capture

Marketing professionals are often looking to improve their events strategy and find the tools and ...

3 Steps to Get Your Manager to Buy-In to Event Lead Management

Lead Capture | 4 min read

Event marketing is a team sport, and a team can’t win if its players are not aligned. At this ...

Improving Event Lead Capture: Why Context Matters

Best Practices, Event Analytics, Lead Capture | 4 min read

How many times have you attended an event, had a great booth with an energetic staff, handed out ...

Guide to Event Lead Capture Methods

Best Practices, Event Analytics, Lead Capture | 6 min read

Trade shows, conferences and other professional events present a huge opportunity for businesses to ...