--- title: In the Lead | Event Marketing Blog | atEvent | Terran Benedict (2) description: Junior Copywriter (2) --- [![atEvent](https://blog.at-event.com/hs-fs/hubfs/IronHorseInteractive_September2017/logo-atevent@2x.png?width=183&height=186&name=logo-atevent@2x.png "atEvent")](https://at-event.com/) Resources / [Blog](https://blog.at-event.com) # Terran Benedict Junior Copywriter  | LinkedIn ![Terran Benedict](https://blog.at-event.com/hubfs/terran-benedict.jpg) ## Articles by Terran Benedict [![AdobeStock_145276571](https://blog.at-event.com/hubfs/AdobeStock_145276571.jpeg)](https://blog.at-event.com/abm-team-alignment) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) July 30, 2019 ### [Q&A with SiriusDecisions: How Team Alignment Improves Event Outcomes](https://blog.at-event.com/abm-team-alignment) [Best Practices](https://blog.at-event.com/tag/best-practices), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 6 min read Improved team alignment was named as the top payoff to an ABM strategy according to 56% of ... [![Screen Shot 2019-07-15 at 3.12.06 PM](https://blog.at-event.com/hubfs/Screen%20Shot%202019-07-15%20at%203.12.06%20PM.png)](https://blog.at-event.com/getting-most-from-events-within-events) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) July 23, 2019 ### [Getting the Most Out of Your Events Within Events](https://blog.at-event.com/getting-most-from-events-within-events) [Best Practices](https://blog.at-event.com/tag/best-practices), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 3 min read Savvy B2B organizations are always looking for ways to accelerate the sales pipeline. One highly ... [![background-1920x1080](https://blog.at-event.com/hubfs/background-1920x1080.jpg)](https://blog.at-event.com/power-abm-event-intelligence-webinar-recap) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) June 28, 2019 ### [\[Webinar Recap\] Power Your ABM Strategy with Event Intelligence](https://blog.at-event.com/power-abm-event-intelligence-webinar-recap) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 2 min read In our recent webinar with Sirius Decisions, we cover why and how companies should be incorporating ... [![sales meeting stock](https://blog.at-event.com/hubfs/sales%20meeting%20stock.jpg)](https://blog.at-event.com/make-the-most-of-abm-for-sales) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) June 24, 2019 ### [How Successful Sales Teams Make the Most of ABM](https://blog.at-event.com/make-the-most-of-abm-for-sales) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [ABM for Events](https://blog.at-event.com/tag/abm-for-events) | 8 min read Did you know companies with tightly aligned sales and marketing teams are 67% better at closing ... [![tidy-office-desk-feature](https://blog.at-event.com/hubfs/tidy-office-desk-feature.jpg)](https://blog.at-event.com/5-steps-accelerate-sales-with-hubspot) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) May 21, 2019 ### [5 Steps to Accelerate Sales Velocity from Events with HubSpot](https://blog.at-event.com/5-steps-accelerate-sales-with-hubspot) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) Marketing professionals are often looking to improve their events strategy and find the tools and ... [![meeting](https://blog.at-event.com/hubfs/meeting.jpg)](https://blog.at-event.com/3-steps-manager-buy-in-guide) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) April 30, 2019 ### [3 Steps to Get Your Manager to Buy-In to Event Lead Management](https://blog.at-event.com/3-steps-manager-buy-in-guide) [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 4 min read Event marketing is a team sport, and a team can’t win if its players are not aligned. At this ... [![AdobeStock_142441261](https://blog.at-event.com/hubfs/AdobeStock_142441261.jpeg)](https://blog.at-event.com/why-context-matters) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) April 17, 2019 ### [Improving Event Lead Capture: Why Context Matters](https://blog.at-event.com/why-context-matters) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 4 min read How many times have you attended an event, had a great booth with an energetic staff, handed out ... [![stock pic 1](https://blog.at-event.com/hubfs/stock%20pic%201.jpg)](https://blog.at-event.com/guide-to-lead-capture-methods) By[Terran Benedict](https://blog.at-event.com/author/terran-benedict) April 5, 2019 ### [Guide to Event Lead Capture Methods](https://blog.at-event.com/guide-to-lead-capture-methods) [Best Practices](https://blog.at-event.com/tag/best-practices), [Event Analytics](https://blog.at-event.com/tag/event-analytics), [Lead Capture](https://blog.at-event.com/tag/lead-capture) | 6 min read Trade shows, conferences and other professional events present a huge opportunity for businesses to ... [Previous](https://blog.at-event.com/author/terran-benedict/page/1) [Next](https://blog.at-event.com/author/terran-benedict/page/3) ### Ready to see what **atEvent** can do for you? 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