Terran Benedict

Junior Copywriter
Terran Benedict

Articles by Terran Benedict

How Successful Sales Teams Make the Most of ABM

Best Practices | Event Analytics | ABM for Events | 8 min read

Did you know companies with tightly aligned sales and marketing teams are 67% better at closing deals? That’s why successful B2B sales teams are getting involved in ABM to switch from targeting leads to targeting the accounts they value the most. By collaborating with Marketing, Sales can look to improve their lead quality, assign prospect and account attribution, and increase pipeline velocity. Information about Account-Based Marketing has been everywhere this year, in almost every marketing publication out there, but you might not be aware of how much information sales teams hold and how the strategy is only as strong as the collaboration between Sales and Marketing. In this post, we’ll look at the sales side of this important strategy, share what sales teams need to make ABM work and, of course, how events fit in.

 

5 Steps to Accelerate Sales Velocity from Events with HubSpot

Best Practices | Event Analytics | Lead Capture

Marketing professionals are often looking to improve their events strategy and find the tools and resources that can give them the best return on their hard work. atEvent CEO, Uzair Dada was recently asked to contribute to this subject matter for the HubSpot blog. In his post, he covers how Marketers can connect their lead capture tool with HubSpot to take necessary steps to accelerate their sales velocity.

3 Steps to Get Your Manager to Buy-In to Event Lead Management

Lead Capture | 4 min read

 

Event marketing is a team sport, and a team can’t win if its players are not aligned. At this point, you’ve probably done quite a bit of research on Event Lead Management solutions and know it will make your job easier, more efficient and yield better results, but you still need to convince your team (and your boss). Hope is not lost because we’re here to help you deliver that message.

Improving Event Lead Capture: Why Context Matters

Best Practices | Event Analytics | Lead Capture | 4 min read

How many times have you attended an event, had a great booth with an energetic staff, handed out popular swag and collected contact information from hundreds of leads, but still had an underwhelming amount of sales meetings as a result? It's not for a lack of trying, but a lack of context. A huge topic we often discuss here is the need for capturing event lead context, and we thought it would be beneficial to go into some more detail about why that contextual data is so important. To give you some more context about context if you will.

Guide to Event Lead Capture Methods

Best Practices | Event Analytics | Lead Capture | 6 min read

Trade shows, conferences and other professional events present a huge opportunity for businesses to make new contacts and begin nurturing promising prospects. Modern technology is making it easier to capture and act on event leads but many companies still haven’t embraced these new solutions. In this post, we’ll look at the four most common event lead capture methods today, along with the benefits and drawbacks of each.

 

Small Event Ideas That Can Bring in Highly Engaged Leads

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read

 

When it comes to event ROI, it’s not the number of leads you generate, but the number of high-quality leads. While you can’t beat national events for broad exposure, the Event Manager found that the vast majority of event organizers also plan seminars, workshops, dinners, focus groups, and trainings. Tying smaller events to your most profitable vertical or a regional audience can offer an opportunity to spend more time building relationships with a highly concentrated audience, while spending less budget.

 

Here are 3 ways to take advantage of small events for high-quality, engaged leads.

4 Exciting Examples of VR/AR for Event Marketing

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read

 

Virtual reality (VR) and augmented reality (AR) have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using VR/AR technology to generate buzz, bring in leads, and provide product information by engaging customers and giving incredibly compelling sensory experiences. But what’s the best way to use this technology to your advantage? Here are creative ways companies can use this technology at their events to gather more leads, improve user experience and boost their marketing efforts.

 

Biggest Event Mistakes Businesses Can't Afford to make

Best Practices | Event Analytics | Marketing Consent | Lead Capture | 5 min read

 

It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.