atEvent Blog

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.

Why Customer Success Should Be at Your Next Event

Best Practices | Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

New atEvent Features: November 2019

Product | 3 min read

On the heels of our new mobile app release, we’re excited to share new features that will enhance the user experience—both on the event floor and after the event. Read on to see what’s new.

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices | Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.

[Webinar Recap] Building Integrated Campaigns Centered on Events and Webinars

Best Practices | Event Marketing | 2 min read

Our recent webinar gave a deep dive into building integrated campaigns, specifically centered around events and webinars.

How to Make Your Event Lead Capture Work for You and Not Get in the Way

Best Practices | Lead Capture | 9 min read

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers.