atEvent Blog

Making Lemonade: Creativity in Marketing in the Wake of COVID-19

Event Industry Insights | Event Marketing | 3 min read

They say necessity is the mother of invention and as marketers, we have always felt that crises beget creativity. Here are some of our favorite examples of how event organizers, exhibitors, and demand generators have been turning lemons into lemonade this past week.

How to Connect When You Can't

Best Practices | Event Marketing | 4 min read

In-person interactions are a critical component of the B2B sales process. Here’s how to build connections when live events aren’t an option.

New Feature: More Flexible and Powerful Marketing Consent

Marketing Consent | Product | 4 min read

We’re excited to announce our enhanced Marketing Consent functionality. atEvent customers now have even more flexibility and control over how they capture consent to comply with CCPA, GDPR, and other privacy policies—including their own.

Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without

Best Practices | Product | 5 min read

If you’re using atEvent, there are two important actions taking place during your lead qualification. The first is on the surface when your reps are interacting face-to-face with leads and asking qualifying questions that help determine their lead quality. The other, involves hidden fields.

4 Forces Shaping Event Marketing in 2020

Event Industry Insights | Event Marketing | 7 min read

 

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices | Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture | Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!