atEvent Blog

Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without

Best Practices | Product | 5 min read

If you’re using atEvent, there are two important actions taking place during your lead qualification. The first is on the surface when your reps are interacting face-to-face with leads and asking qualifying questions that help determine their lead quality. The other, involves hidden fields.

4 Forces Shaping Event Marketing in 2020

Event Industry Insights | Event Marketing | 7 min read

 

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices | Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture | Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.

Why Customer Success Should Be at Your Next Event

Best Practices | Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.