atEvent Blog

Demand Gen Report: Fuel Your Demand Gen Strategy with Events

Event Industry Insights, Event Marketing | 6 min read

New study underscores the continuing importance of events to demand gen strategies.

What to Do in the Event of an Event Hiatus

Best Practices, Event Marketing

Right now might be the best time to move some of your backburner tasks to the front.

Making Lemonade: Creativity in Marketing in the Wake of COVID-19

Event Industry Insights, Event Marketing | 3 min read

They say necessity is the mother of invention and as marketers, we have always felt that crises ...

How to Connect When You Can't

Best Practices, Event Marketing | 4 min read

In-person interactions are a critical component of the B2B sales process. Here’s how to build ...

New Feature: More Flexible and Powerful Marketing Consent

Marketing Consent, Product | 4 min read

We’re excited to announce our enhanced Marketing Consent functionality. atEvent customers now have ...

Marketer to Marketer: 3 Event Lead Attributes I Can’t Live Without

Best Practices, Product | 5 min read

If you’re using atEvent, there are two important actions taking place during your lead ...

4 Forces Shaping Event Marketing in 2020

Event Industry Insights, Event Marketing | 7 min read

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ...