atEvent Blog

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices | Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture | Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.

Why Customer Success Should Be at Your Next Event

Best Practices | Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.

Marketer to Marketer: Collecting Marketing Consent

Best Practices | Marketing Consent | Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.

New atEvent Features: November 2019

Product | 3 min read

On the heels of our new mobile app release, we’re excited to share new features that will enhance the user experience—both on the event floor and after the event. Read on to see what’s new.

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices | Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales team is very important to me. Read on for my top five tips for setting up your atEvent qualifiers.