According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.
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Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable advice and steps toward becoming CCPA compliant. What came as a shock, was how unprepared the vast majority of our attendees were for the privacy law.
Driving successful event outcomes requires a huge effort from your entire team, and each member of that team wishes you would adopt an event lead capture solution already!
Marketing Consent | 6 min read
The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to know about this latest privacy law.
If an event attracts your target audience, you can bet your existing customers are there too. Learn why Customer Success should be at your next event, and how to make the most of their presence there.
Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how important it is that my marketing communications are equipped with the proper consent features to ensure that the leads we’ve collected are open to receiving more information and content from us.