Terran Benedict

Junior Copywriter
Terran Benedict

Articles by Terran Benedict

4 Exciting Examples of VR/AR for Event Marketing

Lead Capture | Event Industry Insights | 5 min read


Virtual and Augmented Reality have quickly become usable, attention-grabbing marketing tools for events. Almost every big event has some booth using this technology to generate buzz and provide product information by engaging customers with compelling sensory experiences. But what’s the best way to use this technology to your advantage?

Biggest Event Mistakes Businesses Can't Afford to make

Best Practices | Marketing Consent | Lead Capture | 5 min read


It’s 2019 and there are still so many big event marketing mistakes being made by businesses and it’s time we put an end to those once and for all. It's a new year and that means we have another chance to right the ship before it crashes.


Event Trends That Will Change the Look of Events

Best Practices | Lead Capture | Event Industry Insights | 5 min read


One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention.

Event Marketing Year-In-Review: What the Data Tells Us

Best Practices | Lead Capture | Event Industry Insights | 8 min read

Looking forward often requires we take a look back. With events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing.

5 Questions to Answer to Maximize Your Events Budget

Best Practices | Event Analytics | Lead Capture | 6 min read


According to Bizzabo’s report on The Event Success Formula, live events are the single most effective channel for most over performing organizations. It’s true that with consumers looking for specific products and services, with an overabundance of options, it can be difficult to find a match for their needs.

Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Lead Capture | Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

Dreamforce 18 Checklist: Recommendations for Planning Your Trip

Lead Capture | 11 min read

Dreamforce 18 is approaching fast, and instead of searching on Yelp* for the best bars or places to eat, why not take advice from some locals who know the area well? Whether you’re looking for client-friendly spots or a place to unwind with coworkers, atEvent has you covered.

INBOUND 2018 Trip Checklist: Food, Drinks and Activities

Best Practices | Lead Capture | 11 min read


INBOUND 2018 is in Boston, MA this year and you’re probably wondering how you can capitalize on this business trip and have some fun when you’re not working. Well, lucky for you, we have a list of what you can’t miss at the event, and where to go and what to do when you’re not working!