Terran Benedict

Junior Copywriter
Terran Benedict

Articles by Terran Benedict

Event Trends That Will Change the Look of Events in 2019 and Beyond

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 5 min read


One of the best parts of attending an event is seeing what’s new. Event organizers and exhibitors are always trying to switch things up to bring more attention and buzz to the big events. But it’s not all about social buzz; there are other new and exciting ways businesses are looking to enhance customer interactions at events that have our attention. As we continue to strut through 2019 here are 3 big event trends that could change the feel and functionality of events moving forward.


2018 Event Marketing Year-In-Review: What the Data Tells Us About 2019

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 8 min read

With 2019 right around the corner, events budgeting is in full swing, and the decisions you make now will affect your entire year. To help you make the big decisions on how to allocate that budget, we’ve put together a collection of the most revealing and thought-provoking data and benchmarks that are trending in events marketing going into 2019. Scroll below to see the eye-opening data that will help your company make the big decisions regarding your budget, and plan your 2019 events strategy.


5 Questions to Answer in Order to Maximize Your Events Budget for 2019

Best Practices | Event Analytics | Lead Capture | 5 min read


According to Bizzabo’s report on The Event Success Formula, live events are the single most effective channel for most over performing organizations. It’s true that with consumers looking for specific products and services, with an overabundance of options, it can be difficult to find a match for their needs. The beauty of events lies in the face-to-face discussions businesses can have with their consumers and how those conversations can build personal relationships between a brand and consumer that is not possible by digital means. Events are also a great opportunity for companies to roll out new products and service or build brand recognition. Whether you’re increasing your budget or refining your list and cutting the fat, here are 5 questions to answer in order to maximize your events budget for 2019.

Leveraging Event Data Throughout the Buyer's Journey

Best Practices | Event Analytics | Lead Capture | Event Industry Insights | 4 min read

Are you struggling with your organization's post-event lead strategy? Do you find it difficult to fully utilize your event data and translate your contacts into contracts? If so, you’re not alone.

In our recent webinar, Leveraging Event Data Throughout the Buyer’s Journey, 31% of attendees reported that they did not even have a post-event nurture strategy--a key component to realizing event ROI.

So, how do you go about creating a post-event strategy that works?

Dreamforce 18 Checklist: Recommendations for Planning Your Trip

Lead Capture | 11 min read



Dreamforce 18 is approaching fast, and instead of searching on Yelp* for the best bars or places to eat, why not take advice from some locals who know the area well? Whether you’re looking for client-friendly spots or a place to unwind with coworkers, atEvent has you covered. Here are the recommendations from our atEvent team members that know the area the best, and what they're looking forward to most at Dreamforce 18.

Your INBOUND 2018 Trip Checklist: Food, Drinks and Activities

Best Practices | Lead Capture | 11 min read


INBOUND 2018 is in Boston, MA this year and you’re probably wondering how you can capitalize on this business trip and have some fun when you’re not working. Well, lucky for you, we have a list of not only what you can’t miss at INBOUND 2018, but also where to go and what to do when you’re not working! Whether it’s food, drinks or sightseeing activities, here’s your checklist for your trip to INBOUND 2018.

How Exhibiting is Like Speed Dating: Finding Your Perfect Match

Best Practices | Lead Capture | 8 min read


Imagine you’re going table to table looking for the perfect match in a room of unknown suitors. You have limited time to express what you want and hear what the other person has to offer. Sometimes there’s an instant attraction and other times it’s completely awkward and can’t end quickly enough. Sounds like speed dating, huh? Actually, I was talking about exhibiting but the two activities have a lot in common. In both instances you have limited time to make a connection, you have to feel people out because you can’t treat everyone the same way, and at the end of it all, you need to determine if there is a connection worth exploring.

Your To-Do List for the New California Consumer Privacy Act

Best Practices | Event Analytics | Marketing Consent | Lead Capture | Event Industry Insights | 8 min read


Just when you thought you understood everything you needed to about GDPR and consumer privacy policy the California Senate and Assembly unanimously approved the California Consumer Privacy Act of 2018 (CCPA). Now, you need to familiarize yourself with the changes and update your business procedures, otherwise, your company could be looking at some heavy penalties, possibly even a class action.