CES: No Power? No Problem

Event Analytics, Lead Capture | 2 min read


Epic rain in the Las Vegas desert may have put events on hold for a couple hours, but it didn’t dampen the spirits of more than 175,000 attendees at the 2018 Consumer Electronics Show (CES).

The annual technology trade show took place in early January at the Las Vegas Convention Center, and covered 2.75 million net square feet of exhibit space, both inside the convention center and in surrounding offshoots. From wearables to virtual reality to home security, the cutting-edge tech shown at CES 2018 did not disappoint.

Unfortunately, Mother Nature did.

In a rare turn of events, CES attendees were plunged into darkness on Day 2 of the event as heavy rains took out a transformer, leaving booth staff scrambling to power their exhibits. Some exhibitors relied on alternate power sources, and others just crossed their fingers that display laptop batteries would last. Most, however, just waited out the two-hour outage.

Not to be deterred by a little power blip, atEvent mobile app users soldiered on, thanks to its offline capabilities. More than 25 companies at CES trusted atEvent to automatically sync the interaction data for a whopping 10,000 leads with their systems back home, saving users hours of manual data entry back at their hotel room.

CES is just one of many events—including HIMSS, NAB, ACA, and many others—where atEvent will play a part in landing leads for sales and marketing teams looking to accelerate sales. Customers rely on atEvent at a range of events, large and small, to capture the interaction information that matters to their sales process, and automatically transfer it to their marketing automation and CRM systems for timely and relevant follow-up.