atEvent Blog

5 Must-Know Tactics to Drive More Sales-Ready Leads from Events

Best Practices, Lead Capture | 6 min read

For salespeople, events offer one of the best opportunities to connect with prospects face-to-face ...

[INFOGRAPHIC] Tradeshow Giveaways: Goldmines or Garbage Generators?

Best Practices, Event Industry Insights

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a ...

Create Path from Event Planning to Sales with Event Intelligence

Best Practices, Event Industry Insights | 4 min read

At a typical medium-to-large event, your reps are engaged in dozens of conversations with ...

Event Marketing Going Mobile

Event Industry Insights, Event Marketing | 2 min read

Did you know the average attendee at a tradeshow or event owns more than three mobile devices, and ...

Check-in Time at Events is Important

Event Industry Insights, Event Marketing | 2 min read

The average visit to a company's booth at an event lasts under two minutes in total. Here's how ...

Why You Aren’t Getting Sales-Ready Leads from Events

Best Practices, Event Industry Insights | 6 min read

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of ...

'Socially Awkward' marketers should pay up at events for better results

Lead Capture, Event Marketing

Nearly 50% of tradeshow and event attendees indicate that social media is their primary channel to ...

Marketing Automation Has Yet to Reach Full Potential at Events

Best Practices | 2 min read

Last year alone, companies spent over $300 million on marketing automation tools and identified ...