---
title: [New Resource] Connecting Event and ABM Strategies
description: See how B2B leaders are connecting events & ABM. Get the Demand Gen Report white paper w/contributions from Oracle Expert Services, Engagio & Demandbase.
---

[In the Lead | Event Marketing Blog | atEvent](https://blog.at-event.com)

# [\[New Resource\] Connecting Event and ABM Strategies](https://blog.at-event.com/connecting-event-abm-strategies)

 Written by [Amber Keller](https://blog.at-event.com/author/amber-keller) | Jul 11, 2019 7:13:07 PM

Account-based marketing (ABM) has emerged as a powerful strategy for B2B organizations, especially those creating Enterprise solutions. At the same time, events are taking center stage as a [key source of business intelligence](https://www.marketingcharts.com/cross-media-and-traditional/trade-shows-and-events-traditional-and-cross-channel-106457) needed to fuel this strategy.

We’re excited to partner with *Demand Gen Report* on a new interactive white paper, [Connecting Event and ABM Strategies: How B2B Brands Are Building a Perfect High-Touch Union](https://info.at-event.com/connecting-event-and-abm-strategies-primer). With contributions from Oracle Expert Services, Engagio, Demandbase, and Demand Gen Report’s own research, the paper provides an in-depth look at the why and how of connecting these two powerful strategies to foster more meaningful interactions with decision makers and influencers, and drive ROI.

 

 

 

[View full post](https://blog.at-event.com/connecting-event-abm-strategies)

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