atEvent

Articles by atEvent

Check-in Time at Events is Important

Event Industry Insights | Event Marketing | 2 min read

The average visit to a company's booth at an event lasts under two minutes in total. Here's how quickly the window of opportunity to turn a visitor into a customer can pass you by.

Why You Aren’t Getting Sales-Ready Leads from Events

Best Practices | Event Industry Insights | 6 min read

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.

'Socially Awkward' marketers should pay up at events for better results

Lead Capture | Event Marketing

Nearly 50% of tradeshow and event attendees indicate that social media is their primary channel to research business decisions.

Marketing Automation Has Yet to Reach Full Potential at Events

Best Practices | 2 min read

Last year alone, companies spent over $300 million on marketing automation tools and identified marketing automation as a top priority investment area over the next 12-24 months. And the momentum doesn't seem to be slowing down anytime soon!

Event Expert Spotlight : Colleen McLaughlin

Event Industry Insights | Event Marketing | 5 min read

We want you to come to the atEvent "In the Lead" blog to meet different influencers and trendsetters who are shaping the face of the event industry. So each month our team will be interviewing a different expert from all walks of the event industry -- event agency owners, brand marketers, lead gen and tech event experts, etc. -- to learn about their background, as well as what they're seeing out there in event land.

Mobile apps make or break prospect decisions at events

Best Practices | 2 min read

Consider the facts as you're debating what areas of your event marketing strategies you need to prioritize:

Old fashioned practices are destroying leads at events

Event Industry Insights | 2 min read

Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as business card collection and paper-based forms remain the status quo, and are resulting in companies capturing inaccurate and flawed data about prospects at events.

Check-in time at events as important for driving sales leads as in-booth time!

Best Practices | 2 min read

The average visit to a company's booth at an event lasts under two minutes in total. Here's how quickly the window of opportunity to turn a visitor into a customer can pass you by: