Event Industry Insights | 4 min read
As CEO of an event technology company, it goes without saying that I attend a lot of events, large and small. Having been on both sides of the booth, I’ve seen it all: fishbowls brimming with business cards, branded beer koozies and mousepads, and event technology that runs the gamut. Across all these events, one thing remains clear—the event industry is booming.
When was the last time you accurately measured the success of an event, let alone proven positive ROI? We’d venture to guess it’s been a challenge at your organization, and yet you continue to invest in events, year after year. It's okay, you’re not alone.
All the hard work to prepare for the Big Event is done, thanks partly to the knowledge you gained from Part 1 in our series, 5 Must-Know Tactics to Drive More Sales-Ready Leads from Events.
For salespeople, events offer one of the best opportunities to connect with prospects face-to-face and further the sales conversation. Yet, many of us go into events underprepared, hoping to make headway with key accounts simply by virtue of being in the same room.
It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend?
At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office.
Did you know the average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps? Consider the facts as you're debating what areas of your event marketing strategies to prioritize.