atEvent

Articles by atEvent

Are You Ready for Lead Scoring? Ask These 5 Questions First!

Best Practices | 6 min read

This article is a guest contribution from HubSpot, published with permission.

Lead scoring can be a critical tool to help your business automate its marketing process. 

Inbound Marketing at Events and Conferences - Contradiction or Opportunity?

Best Practices | Lead Capture | 4 min read

This article is a guest contribution from HubSpot, published with permission.

If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows... and yet, HubSpot organized and sponsored the first-ever Inbound Marketing Summit a few years ago. Contradiction?

Not quite.

What's interesting is -- in an increasingly inbound marketing world, where buyers are ignoring marketing messages and instead going to the Internet to do their research -- there are still conferences, conferences, and more conferences even within the niche topic of inbound online marketing. So what's going on here?

 

[INFOGRAPHIC] 4 Steps to Take Your Event Strategy from Analog to Digital

Best Practices

Check out this infographic to see how you harness the power of events to multiply sales. Start to capitalize on face-to-face meetings by taking your event strategy from analog to digital and get the most out of your events.

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

Product | 3 min read

ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING

San Ramon, CA – March 25, 2019  – atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and prospects before, during, and after the events in a personalized way.

atEvent Central Is All-New and Better than Ever

Event Analytics | Marketing Consent | Lead Capture | ABM for Events | 2 min read

 

You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.

Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself:

atEvent Becomes a HubSpot Connect Certified Partner

Lead Capture | Product | 4 min read

ATEVENT BECOMES A HUBSPOT CONNECT CERTIFIED PARTNER

San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.

Beyond the Handshake: Gaining Consent at Events

Best Practices | 2 min read

GDPR WENT into effect on May 25. Are you Compliant?

GDPR, or the General Data Protection Regulation, is a new set of data privacy laws regulating how companies can collect and use data of EU citizens. The regulation governs data privacy, and the penalties for noncompliance are stiff fines—not to mention the loss of your customers’ trust.

Are You Ready for the Big One? 6 Steps to Event Preparedness in 2018

Best Practices | Event Analytics | 6 min read

They say the Big One could hit any day. Maybe next year, next month, or even next weekend. Are you prepared?