Best Practices | 6 min read
This article is a guest contribution from HubSpot, published with permission.
Lead scoring can be a critical tool to help your business automate its marketing process.
Best Practices | Lead Capture | 4 min read
This article is a guest contribution from HubSpot, published with permission.
If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows... and yet, HubSpot organized and sponsored the first-ever Inbound Marketing Summit a few years ago. Contradiction?
Not quite.
What's interesting is -- in an increasingly inbound marketing world, where buyers are ignoring marketing messages and instead going to the Internet to do their research -- there are still conferences, conferences, and more conferences even within the niche topic of inbound online marketing. So what's going on here?
Check out this infographic to see how you harness the power of events to multiply sales. Start to capitalize on face-to-face meetings by taking your event strategy from analog to digital and get the most out of your events.
Product | 3 min read
ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING
San Ramon, CA – March 25, 2019 – atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and prospects before, during, and after the events in a personalized way.
Event Analytics | Marketing Consent | Lead Capture | ABM for Events | 2 min read
You told us how we could improve atEvent Central and we got right to work to revamp our web platform to provide you a more streamlined and powerful experience.
Here are just a few features of the all-new atEvent Central that you’ll want to see for yourself:
Lead Capture | Product | 4 min read
ATEVENT BECOMES A HUBSPOT CONNECT CERTIFIED PARTNER
San Ramon, CA – Today, atEvent announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.
Best Practices | 2 min read
GDPR, or the General Data Protection Regulation, is a new set of data privacy laws regulating how companies can collect and use data of EU citizens. The regulation governs data privacy, and the penalties for noncompliance are stiff fines—not to mention the loss of your customers’ trust.
Best Practices | Event Analytics | 6 min read
They say the Big One could hit any day. Maybe next year, next month, or even next weekend. Are you prepared?
