atEvent Blog

4 Forces Shaping Event Marketing in 2020

Event Industry Insights, Event Marketing | 7 min read

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing ...

[Webinar Recap] A Digital Marketer's Guide to Navigating CCPA

Best Practices, Event Marketing

Our last webinar, A Digital Marketer’s Guide to Navigating CCPA, provided companies with actionable ...

4 Team Members Who Secretly Wish You’d Adopt a Lead Capture Solution

Lead Capture, Event Marketing | 5 min read

Driving successful event outcomes requires a huge effort from your entire team, and each member of ...

Preparing for CCPA: What’s on the Horizon for Marketing Consent?

Marketing Consent | 6 min read

The California Consumer Privacy Act (CCPA) fast approaching. Here's what digital marketers need to ...

Why Customer Success Should Be at Your Next Event

Best Practices, Event Industry Insights | 6 min read

If an event attracts your target audience, you can bet your existing customers are there too. Learn ...

Marketer to Marketer: Collecting Marketing Consent

Best Practices, Marketing Consent, Product | 6 min read

Consumer privacy is nothing new, and working in demand generation and growth marketing, I know how ...

New atEvent Features: November 2019

Product | 3 min read

On the heels of our new mobile app release, we’re excited to share new features that will enhance ...

Marketer to Marketer: Narrowing Down Qualifying Questions

Best Practices, Product | 9 min read

As a growth marketing specialist here at atEvent, sending marketing qualified leads to my sales ...